Spring 2014
Balancing the Books By Becky Tyre

Cross-merchandising is straightforward with displays that feature books. A well-placed book can set the tone for a display, identify a theme and serve as visual merchandising “lifts” or bases.

Book Signing

A book cover can be positioned like a sign that identifies the theme of a display grouping.

An Open Book

Display a coffee table book in an open position inviting customers to take a closer look and to turn the pages.

Stack Attack

Books that are for sale should be stacked in matching multiples as mismatched stacks are sometimes construed simply as display props. Stacking the books adds height and this flexibility makes books ideal for balancing a display’s layout.

Just The Type

Choose books with bold typography on the cover or spine to set the tone for a display theme. Using a single book allows the focus to be on other products in the display vignette.