Spring 2012

Card Control By Becky Tyre

Greeting cards are the quintessential add-ons for every gift purchased. Yet showcasing them without clutter can be a challenge. Here are some ideas for corralling cards (and notes).

Screen Test

Custom-designed screens suspended from the ceiling provide two-sided display areas for the individually priced greeting card section. Clear acrylic j-rack shelves hold the cards in place without obstructions. Signs defining the categories are easily attached to the acrylic shelves. For stores with slatwall displays, there are numerous acrylic bins and j-racks available to merchandise boxed and individual cards.

Shelf Help

Five rows of eight-foot shelves provide adequate space for customers to view all current card designs on one wall. The shelves are constructed from reclaimed wood with industrial brackets and echo the nostalgic feel of the card designs. The uniform sizes of the notes displayed also add to the collection’s clean look.

Circle Time

Round display tables work well in small spaces and are ideal for creating a central focal point to attract customers. Place merchandise in a pattern around the perimeter and customers will instinctively circle the entire table. All fixtures here are a crisp white with a sophisticated merchandise presentation—both in terms of color and content.

Becky Tyre

Becky Tyre is the senior trends editor for GIFT SHOP Magazine and the owner of the Retail Details blog.