Spring 2011
Celebrating Stationery By Sharon Naylor

The sizzling new trends in stationery forecast a whole range of vibrant, colorful products. One of the key staples in gift retail, stationery continues to soar. We chat with the experts to find out which trends will sizzle in the months ahead and what styles you should keep an eye out for.

Stationery’s Sizzling Trends

Think digital communications have made a dent in stationery? Think again! Today’s consumers continue to lean on fine stationery to convey their message with etiquette and a good dose of élan.

Greeting cards, wedding invitations, gift wrap, and more continue to attract even as the categories reinvent themselves to embrace new technologies. As Gen-Yers embrace stylish stationery as a means of self-expression, as journals and handwritten notes take off, it’s apparent that many are successfully marrying the online world with the charm of stationery. It is further proof that stationery continues to soar!

Recently GIFT SHOP invited stationery trends experts to share their expertise about the industry and pick their favorite trends in this hot category. Our panel represents a cross-section of the industry—from professional experts to retail veterans. This article presents a snapshot of the “write” trends in the industry.

Holly Bretschneider
Owner, Salutations Fine Stationery and Gifts
Charlotte and Chapel Hill, NC

Doug Faust
President, Greeting Card Association
Executive Vice President, Masterpiece Studios / The Occasion Group


Debra Gold
President, Gold & Company

Meryl Hooker
Sales Rockstar


Patti Stracher
Show Manager, National Stationery Show

Linda Zec
Owner, Invitations 4 Sale
Chicago, IL


Sharon Naylor

Naylor is the author of 30 wedding books, including Your Special Wedding Vows and Your Special Wedding Toasts.SharonNaylor.net

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