Check it Out!
First impressions are important in retail, but last impressions are just that – lasting. The accessibility and presentation of the cash-wrap affect the final amount of a sale, future correspondence opportunities and set the tone for turning a new patron into a returning customer.
Make sure your store’s cash-wrap has:
1. Adequate space for customers to place purchases and a handbag and still have room to sign a
credit card receipt
2. Interesting displays on and near the cash-wrap to encourage browsing and add-on sales
3. Space behind the checkout area reinforcing the retail brand with the store logo and name
4. Store supplies neatly organized and readily available behind the cash-wrap