Winter 2007

Sea Green By Emily Lambert

Coastal to Make Waves in Atlanta

Americasmart, in Atlanta, is set to capture the coastal craze with the launch in January of its new Coastal Lifestyles Collection showroom. The nearly 6,000-square-foot showroom features furniture and decor with an intrinsically coastal flair, including painted indoor/outdoor furniture and furnishings, wall art, tabletop, area rugs, whimsical accessories and much more. Exhibitors include Design Legacy, Chaba Decor, Nantucket Window and Coast Lamps.

Amy Schlick, director of sales at Americasmart, says the company found a wide variety of products with coastal themes and decided to bring the different possibilities to a cross-section of retailers in one place. While many boomers are investing in vacation homes, Schlick says the trend is about more than just decorating secondary residences. "It's about embracing that whole feeling of a coastal lifestyle," she says.