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Spring 2013
Manage Your Markdowns! By Becky Tyre

Remember the hot-selling item that you reordered too late and the time you got talked into ordering six-dozen of something to get a super deal? The remainders are likely on a sale table or clearance area in your store. Here are a few ideas to help you bid a quick goodbye to those not-so-good buys.

X Marks the Spot

ParchmentPartingShot-copyParchment Paper has a sale corner inside a gazebo constructed at the rear of the store. Customers know to look there for seasonal sales and permanent markdowns.


SassafrastPartingShot-copy
Sassafras Sweet Shoppe draws attention to the “Sassy Steals” shelves by adding red balloons to the sassy sales cupboard. Located behind a staircase, the sale area is near the checkout counter in a spot ideal for last-minute add-on purchases.

Sign Language

EarthInspiredLivingParting-copyEarth Inspired Living hangs a professionally printed sign above a display table, converting it to a sale table when there is markdown merchandise to move.

ForesidePartingShot-copyTake advantage of the “words and letters” trend by using S-A-L-E letters placed on shelves or hung on a wall to identify a special sale area. These letters are available in wholesale showrooms or buy them at a craft store and paint them in eye-catching colors.

Becky Tyre

Becky Tyre is the senior trends editor for GIFT SHOP Magazine and the owner of the Retail Details blog.




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