Winter 2008

Sensational Appeal By Poornima Apte

Setting out diffusers, candles and even bath and body products appeals to customers’ sense of smell.

Invite customers to taste your gourmet goods and watch them fly off the shelves.

It’s one of the first principles of retail—arresting visual displays sell merchandise.

Displays that incorporate texture be it through soft bedding, or even gritty rice, make for displays that appeal to the sense of touch.

Poornima Apte

Poornima Apte is an award-winning experienced freelance writer and editor. Learn more at wordcumulus.com.