Summer 2009
You’ve Got Mail!

1. Add good, contextual links back to your store.
They are great for web traffic and to generate additional interest in your store. Be sure to limit the number of links that send readers away from your website.

2. Give customers a sneak preview of their favorite products. This call to customers about a new line of products will get vital foot traffic in through the door. Such announcements need careful attention to your customers’ buying preferences so make sure you track them through your POS system or otherwise.

3. Always include a call to action. Have customers use a coupon; attend an event. Sending coupons also encourages traffic to the store. Linda encourages customers to forward the coupon to friends—a smart way not only to track in more traffic but also to find out which customers are fans of this particular product. It’s a great example of focused marketing in action.

4. Having customers enter raffles is a great way of getting and updating valuable customer data. This announcement of a winner lends the store a personal touch, reminds customers about the event and encourages future participation in similar store efforts.


More Useful Tips

Include a “Forward to Friend” link. This increases your customer email database and equally important, delivers qualified customer leads to you.

Always list your store name, street address, email address and phone number in the email.

Use few images, and make sure all the important information is copy. Lots of people (and email clients) block images from being seen immediately—so if your entire email is an image, they won’t see anything when it’s opened. Make sure that what the email is trying to sell/promote is clear. You have to follow certain rules when you send out mass emails. This is the most important one: Give customers a one-click opt-out. You don’t want to get in trouble for something so innocuous.

Encourage customers to add your email address to their address book—so every email you send them—regardless of content—gets delivered to the Inbox and not relegated to the Spam folder. Use an email system that gives great tracking. You need to know who’s opening the email, what they’re clicking on and who they’re forwarding it to—if you don’t have good tracking, how do you know that what you’re doing is working?

Editor’s Note: GIFT SHOP thanks retailer Linda O’Boyle of Metro Home Style (www.metrohomestyle.net) in Syracuse, for graciously agreeing to use of her store’s email blasts in this article.





Social Connections


shop
Natural materials and colors set a perfect table for autumn. Check out some of our favorites in the summer issue
My only hope is to find homes for all these beauties. How's your fall decor looking?
My coffee is speaking to me today. 😄 ☕️😉
We're all about the leafy greens! Check out our Trend Report in the latest issue
New babies know no season so it's good to keep baby gifts stocked. Check out our selection of favorites in the summer issue of Gift Shop
In honor of those kiddos starting school today, and just a gentle reminder for all the rest
Happy Friday! Enjoy
We're asking retailers... 💁🏼Click link in bio for contact form
, you know us so well. Our shares our love of everything chocolate.
Send them back to school with something special in their backpack. @knotandbow
MineField Village is an actual minefield-infested area in Cambodia, where women didn't have many job opportunities. Until @landminedesign came along. They taught women to create these beautiful delicate pieces of jewelry out of rolled paper beads. Check out 620 in Handmade to learn more about this amazing story. @ny_now

Upcoming Trade Shows

September 28, 2016 - September 30, 2016

Panama City Gift Show

Panama City, FL
September 28, 2016 - September 30, 2016

Gift & Home Bridgeway Collaborative Conference (GHTA)

Austin, TX
October 14, 2016 - October 18, 2016

Indian Handicrafts & Gift Fair

New Delhi,
October 14, 2016 - October 16, 2016

Portland Christmas Cash & Carry Show

Portland, OR
October 18, 2016 - October 21, 2016

ABC Kids Expo

Las Vegas, NV
75 Applewood Drive, Suite A
PO Box 128
Sparta, MI 49345
616.887.9008
Summer 2016
Interested in reading the print edition of Gift Shop? Preview our digital edition »

Get one year of Gift Shop in both print and digital editions for just $30.

Subscribe Today »

website development by deyo designs