AnnaMaria M. Turano is co-author of the book "Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy" (Portfolio: Jan 2008). She is also an executive director at Marketing Consulting Association, a strategic marketing consulting firm based in Westport, CT. Clients have included MasterCard, Verizon, Gillette, PepsiCo, Pfizer, Goodyear, Payless ShoeSource, and many other companies. For more information visit her blog and website at stopwatchmarketing.com.
