Features

From Smiles to Sales

Why humor is a hit Humor sells. Arguably nobody knows this better than retailer Rosanne Brown whose store, Venice Stationers, caters to a retirement community in Venice, FL. Brown finds a little light-heartedness always works.... more »

Global Goods

Socially responsible consumerism The way Laura Wendell tells it, when customers buy her store's offerings, there are three factors that work together to seal the deal: the products are beautiful; they are functional and well-made;... more »

Profit from Play

Defining Specialty Kathleen McHugh encourages you to remember this fact: Many baby boomers are now grandparents. And, says the president of the American Specialty Toy Retailing Association, grandparents are willing to spend money and buy... more »

Just The Zing

Whipping up sales Chew on this: Tough economic times may actually result in an increase in gourmet food purchases. "In recessionary times, specialty food purchases have been strong because they are viewed as affordable luxuries,"... more »

Gift Baskets: Wrap Up Sales

Capitalize on the Market Gift baskets are a good idea for your business. Just ask Terry August, owner of Fancifull Gift Baskets in Los Angeles. The retailer has profited from selling gift baskets to the... more »

Message in a Bauble

Message Mania Lynn Switanowski-Barrett points out that in times of recession or war, consumers have often looked for products that are positive and upbeat. Jewelry bearing messages of hope, inspiration and celebration fits the bill... more »

I’ll Take That, Too: Increasing Impulse Buys

Strategic Placement Step into In-Courage in San Antonio, and you'll see three items near the point of sale: a basket of chocolate-covered sunflower seeds, a drawer display of Lady Primrose lip balm, and a seasonal... more »

Targeting Trendy Tweens

Big Rewards Kenneth Nisch will tell you that marketing to tweens is a study in contradictions. Tweens want to be treated as older, but they still giggle and jump up and down on the bed.... more »

Social Connections


Upcoming Trade Shows

September 23, 2017 - September 24, 2017

Peters Valley Craft Fair

Augusta, NJ
September 24, 2017 - September 27, 2017

LA Mart (Fall)

Los Angeles, CA
September 26, 2017 - September 28, 2017

Panama City Gift Show

Panama City, FL
September 30, 2017 - October 2, 2017

GTS Greensboro Show

Greensboro, NC
October 12, 2017 - October 15, 2017

TransWorld’s Fall Jewelry, Fashion & Accessories Show

Rosemont, IL
75 Applewood Drive, Suite A
PO Box 128
Sparta, MI 49345
616.887.9008
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