Marketing

ADI holiday shopping predictions

About six weeks ago, Adobe made some holiday spending predictions for 2016, including: Black Friday will hit $3 billion for the first time Just 5 percent of customers will drive 35 percent of revenue Price-conscious... more »

National Retail Federation survey shows consumers eager for digital holiday

It’s the most wonderful time of the year for millions of Americans. According to the National Retail Federation’s Holiday Consumer Spending Survey conducted by Prosper Insights and Analytics, consumers celebrating Christmas, Hanukkah and/or Kwanzaa will... more »

Jayden Star launches new program to boost holiday sales

After months of planning, Jayden Star has launched a top-of-counter program to enhance holiday add-on sales for retailers nationwide. “This program is going to be an integral part of making our customers successful during the... more »

Planning for Markdowns

Approaching a dreaded yet necessary task for all retailers. In every job there’s that dreaded responsibility that gets pushed aside, dismissed and too often ignored. In retail, that dreaded something is markdowns. Commonly considered a... more »

Thank You, Come Again

Your customers are driven by a constant need to be informed, entertained and offered perks and rewards for shopping. How then do you make meaningful connections and build long-term loyalty? While independent retailers like you... more »

Community Matters!

Your point of differentiation from big boxes stores applies to more than just your product mix. It extends to the larger community as well. Here are five actionable marketing ideas for outreach that are well... more »
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Think Pink

Women’s enormous buying power translates to a lucrative demographic segment as long as you know what makes them tick. Women make up half the population – 50.8%, to be precise, according to the U.S. Census... more »
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Green Goods

With careful research and planning, this Chicago-area retailer has a winning store on her hands. When speaking to civic and business groups, Connie Citarelli asks, “Who opens an eco-boutique in the middle of a recession?”... more »

Social Connections


Upcoming Trade Shows

March 4, 2017 - March 6, 2017

The Norton Shows

Gatlinburg, TN
March 5, 2017 - March 7, 2017

Toy Fest West

Las Vegas, NV
March 5, 2017 - March 7, 2017

CAMEX Campus Market Expo

Houston, TX
March 8, 2017 - March 10, 2017

Atlanta Spring Gift, Home Furnishings & Holiday Market

Atlanta, GA
March 9, 2017 - March 12, 2017

Natural Products Expo West

Anaheim, CA
75 Applewood Drive, Suite A
PO Box 128
Sparta, MI 49345
616.887.9008
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