Marketing

Retailers welcome Supreme Court free speech ruling on credit card swipe fees

The National Retail Federation welcomed a U.S. Supreme Court ruling today that First Amendment free speech rights should be considered when determining how merchants show consumers credit card swipe fees that drive up the price... more »

ADI holiday shopping predictions

About six weeks ago, Adobe made some holiday spending predictions for 2016, including: Black Friday will hit $3 billion for the first time Just 5 percent of customers will drive 35 percent of revenue Price-conscious... more »

National Retail Federation survey shows consumers eager for digital holiday

It’s the most wonderful time of the year for millions of Americans. According to the National Retail Federation’s Holiday Consumer Spending Survey conducted by Prosper Insights and Analytics, consumers celebrating Christmas, Hanukkah and/or Kwanzaa will... more »

Jayden Star launches new program to boost holiday sales

After months of planning, Jayden Star has launched a top-of-counter program to enhance holiday add-on sales for retailers nationwide. “This program is going to be an integral part of making our customers successful during the... more »

Planning for Markdowns

Approaching a dreaded yet necessary task for all retailers. In every job there’s that dreaded responsibility that gets pushed aside, dismissed and too often ignored. In retail, that dreaded something is markdowns. Commonly considered a... more »

Thank You, Come Again

Your customers are driven by a constant need to be informed, entertained and offered perks and rewards for shopping. How then do you make meaningful connections and build long-term loyalty? While independent retailers like you... more »

Community Matters!

Your point of differentiation from big boxes stores applies to more than just your product mix. It extends to the larger community as well. Here are five actionable marketing ideas for outreach that are well... more »
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Think Pink

Women’s enormous buying power translates to a lucrative demographic segment as long as you know what makes them tick. Women make up half the population – 50.8%, to be precise, according to the U.S. Census... more »

Social Connections


Upcoming Trade Shows

October 25, 2017 - October 28, 2017

Dallas Apparel & Accessories Market (Fall)

Dallas, TX
October 27, 2017 - October 29, 2017

Mega Show – Part 2

Hong Kong,
October 27, 2017 - October 29, 2017

Asian Stationery Mega Show

Hong Kong,
October 31, 2017 - November 4, 2017

International Gift Exposition in the Smokies

Pigeon Forge & Seiverville, TN
November 1, 2017 - November 4, 2017

Smoky Mountain Gift Show

Gatlinburg, TN
75 Applewood Drive, Suite A
PO Box 128
Sparta, MI 49345
616.887.9008
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