Marketing

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Green Goods

With careful research and planning, this Chicago-area retailer has a winning store on her hands. When speaking to civic and business groups, Connie Citarelli asks, “Who opens an eco-boutique in the middle of a recession?”... more »
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GIFT SHOP and ONE COAST Makeover Contest

Donna Simmons from Duck Duck Goose in Dacula, GA, was the lucky winner of the makeover contest. Check out the dramatic results! GIFT SHOP magazine and OneCoast brought back the popular makeover contest this year.... more »

Doing Good

Giving back to your community is not only a feel-good exercise, it’s a strong marketing tool in your arsenal. See how two winning retailers do just that. What goes around comes back around. Gift shops... more »
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Eventful Endeavors

Hosting an in-store event is a grand way to attract new customers, increase sales, gain exposure for your retail store and distinguish it from the competition. With a little creativity and careful planning, you can... more »

Lessons Learned

In-store classes bring more visits, increased sales and best of all – loads of fun! Here's a primer on how to pick and host the right class for your gift shop.Andrea Krakovsky, of Re-Inspiration, could... more »

Make Your Store Pinteresting!

Pinterest seems like the perfect social media platform in an industry where visual impact counts for a lot. Here's a peek at the hot new social media tool that's making waves.It was a few months... more »

Cash in on Cash Mobs

A grassroots-induced retail phenomenon means good news for your gift shop. Find out how you can create lasting positive effects from a cash mob. A typical Thursday night, during the middle of winter nonetheless, isn't... more »

Money for Nothing!

No such thing as a free lunch? Think again! Here are five ways to market your store online for free. You can effectively market your business online for free and increase traffic to your store... more »

Social Connections


Upcoming Trade Shows

September 23, 2017 - September 24, 2017

Peters Valley Craft Fair

Augusta, NJ
September 24, 2017 - September 27, 2017

LA Mart (Fall)

Los Angeles, CA
September 26, 2017 - September 28, 2017

Panama City Gift Show

Panama City, FL
September 30, 2017 - October 2, 2017

GTS Greensboro Show

Greensboro, NC
October 12, 2017 - October 15, 2017

TransWorld’s Fall Jewelry, Fashion & Accessories Show

Rosemont, IL
75 Applewood Drive, Suite A
PO Box 128
Sparta, MI 49345
616.887.9008
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