Marketing

Surf the Boards

Not sure what boards to set up on Pinterest? Here are some ideas.In addition to offering another place to showcase your wares, Pinterest provides the opportunity to learn more about your customers by giving you... more »

Past. Present. Possible.

Repurposing vintage objects as display fixtures connects emotionally with customers. In a tight economy, display props, fixtures and store decor need to serve multiple selling seasons. By choosing items that can be repurposed to display... more »

Want More Traffic? Hit the Road

If you're tired of waiting for customers to come to you, why not go to them? Taking your store to new venues is a great marketing strategy when done right. Katie Goodine loves home parties.... more »

Sales Surge
on Small Business Saturday

Gift retailers cash in on second annual event which spurred an estimated 
103 million Americans to shop at independently owned businesses. Elizabeth Sullivan was ready. In anticipation of Small Business Saturday, November 26, the co-owner... more »

3rd Annual Eco-Choice Awards

The SustainAbility display at this summer's New York International Gift Show was full of worthy candidates for this edition of the Eco Choice Awards. Find out which ones made the cut. What exactly constitutes an... more »

Scoring Sales with Small Business Saturday

During the holiday shopping season, you need every tool in your arsenal to boost your bottom line. Here's one designed to drive customers to your store the Saturday after Black Friday. Buying local makes a... more »

Making Web Communications Mobile-Friendly

You send out email blasts and your store has a powerful website. But all that would be pointless if your customer couldn't see either with her mobile device. Here's how to make your communications mobile-friendly.... more »

Overcoming Bloggers Block

You already know that a blog is a great way to promote your store on the Internet. And unlike Facebook and Twitter, a blog offers you more freedom in terms of length and content. Yet... more »

Social Connections


Upcoming Trade Shows

September 26, 2017 - September 28, 2017

Panama City Gift Show

Panama City, FL
September 30, 2017 - October 2, 2017

GTS Greensboro Show

Greensboro, NC
October 12, 2017 - October 15, 2017

TransWorld’s Fall Jewelry, Fashion & Accessories Show

Rosemont, IL
October 12, 2017 - October 16, 2017

Indian Handicrafts & Gift Fair

New Delhi,
October 12, 2017 - October 15, 2017

Greeting Card Association Annual Convention

San Diego, CA
75 Applewood Drive, Suite A
PO Box 128
Sparta, MI 49345
616.887.9008
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