Marketing

1st Annual Eco-Choice Awards

GREEN Awards Winners of the first-ever Eco-Choice Awards were selected by retailers at the August 2009 New York International Gift Fair® (NYIGF®), with top honors bestowed to "green" gift and home products in three categories:... more »

You’ve Got Mail!

1. Add good, contextual links back to your store. They are great for web traffic and to generate additional interest in your store. Be sure to limit the number of links that send readers away... more »

Green Marketing

Sonya Hart, co-owner of River Forest, IL-based Two Fish Art Glass, has been practicing an eco-friendly lifestyle all her life. She has also been slowly convincing her partner to make changes within their lighting showroom,... more »

The Web as Marketing Tool

You have heard it mentioned often enough by now: The Internet is a great, cost-effective way to promote your business. Problem is there are billions of websites jockeying for position and attention. Trillions of pieces... more »

Customer Service Sells!

Most retailers are fully aware of the terms add-on selling and up-selling, each used to describe the concept of maximizing each sale. These concepts are especially important during the short holiday selling season, when the... more »

Striking Gold: Gathering and Using Customer Data

If you are like most gift-store retailers, you have many, many customers walking through your doors every day. Are you exploiting the gold mine hidden in their names and email addresses? This information can get... more »

Spring Into Action With In-Store Events

You work hard to offer unique products and make your store a pleasant and friendly place to shop. What better way to take this one step further than by holding an in-store event? As you... more »

Scents Make Dollars

Ginny Gerczak, owner of goo goo gaa gaa, a baby-products shop in Brookfield, WI, makes sure that her shop always smells of fresh baby powder. By doing so, Gerczak is employing a sales technique called... more »

Social Connections


Upcoming Trade Shows

July 21, 2017 - July 23, 2017

California Marketplace

Los Angeles, CA
July 23, 2017 - July 25, 2017

Columbus MarketPlace (July)

Dublin, OH
July 23, 2017 - July 24, 2017

Southern Wholesale Gift Show

Lafayette, LA
July 23, 2017 - July 26, 2017

Philadelphia Gift Show

Oaks, PA
July 30, 2017 - August 3, 2017

Las Vegas Market (Summer)

Las Vegas, NV
75 Applewood Drive, Suite A
PO Box 128
Sparta, MI 49345
616.887.9008
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