Operations

Going mobile: Considerations for incorporating a food truck at your retail event

By Teresa McPherson, Managing Editor, Lawn & Garden Retailer You have a store full of customers — how can you get them to stay longer? Feed them of course. Two garden centers share the different roads they... more »

E-commerce options for retailers

Retailers care about boosting sales, pricing their items right and understanding what their customers want. That’s why e-commerce platforms are relentlessly rolling out new tools for merchants to help them be a success. After all,... more »

Hometown Retailer Shines During the Holidays

As seen in Holiday Shop 2022. Southern Antiques, located in picturesque Laurel, Mississippi, goes all out with its holiday displays and merchandising. Read on for tips and tricks Andrea Milhan, owner, has learned during the... more »

2022 Holiday Shopping Season

Natalie Moon, vice president of operations for Shops by Todd — Occasionally Yours, Gifts for Every Occasion, and a Gift + Stationery 40 Under 40 honoree, talks about her favorite Christmas trends and how her... more »

What Do Copyright Laws Protect?

The world of intellectual property is vast. Most people have heard of trademarks, copyrights, and patents, but the details are kind of fuzzy. And many folks lump all of those protections together. So, let’s clarify... more »

Level Up Your Product Business Branding

When it comes to small, product-based business, it’s important to focus on building a solid brand versus building only a business. A brand is something that lives and breathes, and is truly unique to YOU.... more »

Growing a Marketing Plan On a Budget

Anyone working in retail knows how important it is to closely watch budgets and profit margins. Marketing can be a major factor in the overall business equation that will make or break your ongoing success. ... more »

Better Signage in 4 Steps

Whenever I talk about signs with a retailer, the first thing I ask them to do is to take the 360° test: stand anywhere in your space and take a slow spin, counting the number... more »