July 29, 2010
San Francisco, CA San Francisco International Gift Fair
July 31, 2010
San Francisco, CA New Orleans Gift & Jewelry Show
July 31, 2010
New Orleans, LA Las Vegas Market
August 02, 2010
Las Vegas, NV Vegas Kids
August 02, 2010
Las Vegas, NV Gift + Home at Las Vegas Market
August 02, 2010
Las Vegas, NV Golden Triangle Show
August 07, 2010
Greensboro, NC Pittsburgh Gift Show
August 07, 2010
Pittsburgh, PA Minneapolis Gift & Accessory Show
August 07, 2010
Minneapolis, MN ASD Las Vegas
August 08, 2010
Las Vegas: Las Vegas Convention Center
Display Ideas for Gift Retail
These articles provide tips and ideas for the most effective visual displays to create success for your store.
On The Cards
Greeting cards include a mix of time-honored staples and newer trends. Here's a look at the latest trends in this important stationery segment.
Glowing Displays
Make sure to use candles to accent lifestyle and tabletop displays. Show off your candlesticks and candleholders. Customers looking for candles end up adding candlesticks; customers looking for candleholders usually add the candles. It's a win-win sale for your store!
Fabulous Folds
Table linens are an attractive part of every table setting. Displaying them with élan will entice your customers to say: "I'll take it just like that!"
Tabletop With a Dash of Zest!
Sometimes a plate is just a plate until you add the accessories. Then it becomes something that the customers can picture in their homes. Quite often they will end up buying the whole set—it's an easy decision; they've seen it done! This display makes use of Spanish moss, which is plentiful in the South. Spanish moss makes a great filler for floral arrangements and can be purchased by the pound at craft stores too.
Working Fixtures
Every gift shop has one or two favorite staple fixtures that can be redone to showcase seasonal displays. Here's how one retailer works her favorite antique side table using basic principles of visual merchandising.
Get 'Em to Your Store
Inviting postcards set the right tone for your in-store event. Elegant postcards such as these, delivered to your customer base (and around town) can attract customers and sales to your store.
Deck the Halls
Looking for fresh, new inspiration for holiday displays? Check out these ideas from Messe Frankfurt's Christmasworld 2009. Borrow some elements from here or translate the whole setup to create excitement in your store and increase sales!
Translating Sustainable Practice to Sustainable Design
When California's McEvoy Ranch redesigned their San Francisco store, athey seamlessly translated their green business model to the new store design. Find out how.
Message in a Bag
Does your marketing message extend to your store’s bags? Catchy store bags can have your customers toting them and your marketing message for free. Here are some examples of store bags that win high marks in the marketing department.
Five Steps to Fab!
You can create fun displays like this for very little cash. See how to use inexpensive fixtures and basic design principles to great effect.
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