This section is for and about gift retailers. Each article is packed with useful information, some brought to you directly by the retailers themselves. Articles include Q & A's, new store openings and success stories about your fellow gift shop retailers.
Try as you might, sometimes you just can't do it all. A motivated, invested staff is key to the success of your gift store.
A good sale not only moves stale inventory, it injects much-needed cash flow into your business.
Most gift stores these days have a presence online. But what if an online-only business decided to branch out to brick-and-mortar? GIFT SHOP explores the challenges and possibilities of this business move.
What steps can retailers adopt to follow up on customers who have attended an in-store event? What should retailers do after an event to get the maximum benefits from it? In-store events are key to success in today's competitive retail market—and capturing data from customers who attend the event will measure its return on investment.
Industry leaders recommend marketing strategies that will help boost store sales.
Francene Dudziec has a passion for typography and quality gifts. Find out how she merged her love for the two into one successful business with her store, Monogram Muse.
What are some successful strategies for pricing inventory? When do you need to markdown and by how much?
How can retailers boost sales every winter holiday season? It's make or break with the winter holidays. Are you prepared? Here are some tips to always make the season work for you.
Gift basket retailers sell many products in an amazing variety of containers. Find out how the retailers featured here got started in the business and what factors fuel their continued success.
How do you host a successful in-store event during the holidays? What are some event ideas that can draw traffic? You probably kick off the holiday retail season with a bang. Here are some ideas to make holiday events profitable and fun.