LittleMissMatched to open children's retail store

by KidsTodayOnline.com

New York — LittleMissMatched, the children’s gift, apparel and home accessories company that grew from the idea of selling socks in odd numbers that don't match, is opening a store in Myrtle Beach, S.C. The company partnered with IT’SUGAR, a candy store, to create a destination where “fashion fuses with fun.”

“We have always seen a synergy between LittleMissMatched and candy as our colors and patterns are responsive to the sweet treat. Both LittleMissMatched and IT’SUGAR revolve around fun and through this unique partnership, we will create a mouthwatering experience,” says Jonah Staw, co-founder and CEO of LittleMissMatched, in a story by Kids Today sister publication, Gifts & Decorative Accessories.

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