Feb 16, 2014

ALEX TOYS Expands Line of Art Supplies and Art Sets at Toy Fair 2014

ALEX TOYS® will introduce over 80 new products to their popular art line at the American International Toy Fair®, being held February 16th through the 19th in New York City at the Jacob K. Javits Convention Center.

ALEX® is committed to supplying the highest quality, most unique and inspiring art supplies. The comprehensive line has been carefully designed to provide children of all ages and interests with the greatest selection of materials, tools, kits and just about everything else needed to build their artistic world and enable them to express their inner creativity in new and unique ways.

The line extension is intended to encourage creativity in the most open ended ways, including a diverse selection of new art materials such as oil and chalk pastels, metallic pencils, glitter paint, sidewalk stencils, acrylic paints, watercolor paints, colored tapes, and a plethora of brushes and papers.

Highlights of the ALEX TOYS® product introductions at Toy Fair 2014 include Colossal Art SetTM. With over 300 art materials, this amazing kit allows children to create masterpieces in vibrant colors and textures using watercolors, colored pencils, watercolor pencils, crayons, markers, color your own stickers, heavyweight paper and much more.

ALEX TOYS® new Ultimate Easel AccessoriesTM is the perfect companion to any easel or art table. This complete set comes with various art supplies including poster paint, lidded paint cups, natural bristle brushes, paper roll, chalk, board markers and board eraser.

With our new Color A CanvasTM, Mark It Up CanvasTM and Paint A CanvasTM art kits, kids can create beautiful works of art with markers and paints on preprinted canvases with unique designs of varying complexity to suit a range of artists from younger to older kids.

For more information please stop by at Toy Fair – Booth #2133 or check out our online press kit.

ALEX TOYS® is a part of the ALEX BRANDSTM family of brands that includes some of the most iconic names in the toy industry, including POOF®, SLINKY®,SCIENTIFIC EXPLORER®, IDEAL® and ZOOB®.