Nov 11, 2008
Ambiente 2009: More room for design

(FRANKFURT, Germany) — Messe Frankfurt will expand the spectrum to be seen at Loft, the meeting place for design, from representatives of the established avant-garde to international newcomers. Then, from Feb. 13-17, Loft will occupy Hall 6.0 in addition to the regular Hall 6.1.

“Our aim is to expand the range of clear, modern design to be seen here in Frankfurt”, says Loft Director Sabine Scharrer, citing the occasion for this is the growing international demand for high-grade design, individuality and sustainability. “Design is rapidly developing into a decisive sales argument. Modern consumers are increasingly discerning and more critical. They want high-grade products with personality, which either fit their current situation in life or have the potential to be authentic collectors’ pieces. For such products, which can range from little self-indulgences and designer objects to furniture, they are prepared to spend more money than ever before. This is an opportunity for the innovative, design-oriented trade.'”

The expansion of Loft is also part of a new structure for the fair. While Hall 6.1 will continue to be reserved primarily for international design and lifestyle, Hall 6.0 will offer not only a spectrum of high-quality pieces distinguished by extraordinary design but also national presentations, promotional programmes and a lecture area, and thus be a discovery zone for design professionals.

Accordingly, the Ambiente Team selects the exhibitors for Loft in accordance with strict criteria. “We aim to offer visitors to Loft design of the highest standard and an international ambience. Even at this early stage, we have an impressive list of top brands interested in taking part, many of them from Italy, Denmark and Germany”, reports Sabine Scharrer.

Loft is already distinguished by exhibitors, such as Anthologie Quartett, Artificial, Authentics, Chilewich, Henry Dean, Dekoop, Design House Stockholm, Fatboy, Hey Sign, Innermost, Klein & More, Jan Kurtz, Konstantin Slawinski, Norman Copenhagen, Radius, Raumgestalt, Reichenbach with Paula Navone, Sompex and Stefanie Hering, who greatly influence the range of products and the style of Hall 6.1. And, in February, they will be joined by numerous renowned companies. Discovery zone for the discerning trade in Hall 6.0

The Ambiente Team is developing the new Loft hall, 6.0, into a genuine discovery zone for the discerning trade and, in addition to numerous well-known and fresh exhibitors from the design sector, visitors will also find several interesting national presentations. Thus, Japanese design companies will be making presentations under the name Japan Style. This presentation by suppliers of furniture, home accessories and gift articles distinguished by traditional, modern and unexpected design concepts made its successful debut in 2008. At the joint exhibition stand supported by the Hong Kong Design Council everything revolves around youthful, urbane design. Over recent years, this throbbing metropolis has produced a self-assured generation with original ideas and innovative products that attract attention. Another highlight takes us to the north of Europe and Swedish companies that demonstrate what cosmopolitan design means: fresh, clear and unmistakable.

New: Next
No less unmistakable and guaranteed new are the products to be seen at the Next area with its creative niche suppliers and ‘self-marketers’ from the design scene who have already been able to make a name for themselves in their home countries and now want to gain a foothold on the international market. Here, buyers can find everything from textiles and home accessories to wonderful things for children and much more – from individual pieces to series articles lovingly hand crafted.

More: Talents
The highly popular Talents area will also move into Hall 6.0 where this promotional event for young designers will have room for more exhibition stands – and can, therefore, give more newcomers the chance to take part in Ambiente. Thus, 30 instead of 20 international newcomers – students, graduates and design studios – will be presenting their ideas, prototypes and initial small product series. Their aim is to test their market value in an international context and, above all, to make initial contacts to the industry. Both manufacturers and design experts value this curated programme as a treasure trove of exceptional new designers. Many of the products shown are taken up and manufactured by Ambiente exhibitors. In many cases, dealers can even find them at the subsequent Tendence fair in July. Thus, Talents is greatly appreciated by trade visitors for the excellent outlook it gives of tomorrow’s design trends.

Inside: On Design
A forum for information and inspiration is the On Design lecture area. Throughout the fair, internationally renowned designers and design experts will discuss the latest topics and trends of interest to the design scene and the trade, manufacturers and interior decorators. At the same time, On Design provides enough space for relaxed networking and a forum for best-practice reports, including some from former ‘Talents’. Design experts and visitors with an interest in the subject can obtain further professional information from the stands of international design publications.

About Ambiente
Ambiente is the world’s biggest trade fair for consumer goods. Every year, it attracts around 140,000 trade visitors and 4,600 exhibitors from all over the world to Frankfurt Fair and Exhibition Centre. Ambiente is where international manufacturers present their latest products and innovations to buyers and dealers from all over the world who make their choice and put together their core assortments for the forthcoming business year. Ambiente is a must not only for a unique range of products un paralleled in terms of breadth and depth anywhere in the world. The world’s biggest consumer-goods fair is also distinguished by a large number of exhibitions and special shows that make it such an important source of information and a fascinating place to visit. A new, valuable highlight launched in 2008 is the Trends presentation in the Galleria. In 2009, stylists bora.herke will once again present the most important trends for the coming year – and, of course, do so with the aid of products from Ambiente exhibitors. Thus, trade visitors are not only offered inspiration and ideas but also have the chance to order the exhibits there and then from the exhibitors at the fair.

A highlight of the international design scene is the Design Award of the Federal Republic of Germany, which is presented during Ambiente. However, the fair is also the first stop of the touring exhibition (Foyer of Halls 5.1 and 6.1). Directly opposite, visitors will find the Design Plus Award exhibition, which demonstrates the innovative power of the consumer-goods industry with award-winning products from Ambiente exhibitors characterised by a ‘plus’ in terms of design, function and concept.

About Messe Frankfurt
With annual revenues of € 424 million (2007) and over 1,400 employees around the world, Messe Frankfurt is Germany’s biggest fair and exhibition company. The corporate group has a global network of 29 subsidiaries, five branch offices and 48 international sales partners, which represent Messe Frankfurt in over 150 countries of the world. Events ‘made by Messe Frankfurt’ are held at over 30 venues world wide. In 2007, the Messe Frankfurt group organised a total of 112 fairs, 68 of them outside Germany. At present, the Exhibition Centre can boast 322,000 square metres of exhibition space with nine exhibition halls and a congress centre. The company is publicly owned with 60 percent being held by the City of Frankfurt and 40 by the State of Hesse. Further information: www.messefrankfurt.com.




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