Jun 3, 2015

Aurora World inks leasing deal with Precious Moments

Aurora World, a leading supplier of affordable, high quality gift products, has signed a licensing deal with Precious Moments, known worldwide for its heartwarming figurines of teardrop-eyed children, created to convey messages of loving, caring and sharing.

Aurora World has been awarded the worldwide rights for soft toys, soft dolls, all soft baby products and plush. Products will launch in 2016.

“The Precious Moments brand has been around since the 1970s and has touched hearts across the globe,” said Michael Kessler, Aurora World’s Senior Vice President of Sales & Marketing. “It’s exciting to know that Aurora World will soon contribute to helping consumers everywhere express their emotions and celebrate memorable moments.”

Aurora World, established in 1981, sells its product lines via a wide variety of retailers including major zoos, department stores, high-end toy stores and top gift chains, as well as hospital gift shops, fine florists, candy stores and gift/stationary stores worldwide. For more information, visit www.auroragift.com.