Nov 8, 2012
Aurora Donates Thousands of New Stuffed Animals to K.I.D.S. For Hurricane Sandy Relief

Aurora World Inc. (www.auroragift.com) today announced it will donate thousands of new stuffed animals and baby products to K.I.D.S. (Kids in Distressed Situations), a charity that provides kid-essentials to children and teens who have been impacted by disaster, poverty and tragedy. Hurricane Sandy hit close to home for Michael Kessler, Aurora’s SVP of sales and marketing who grew up in Cherry Hill, NJ and spent summers in Ventnor, NJ.

“We want to help K.I.D.S. any way we can. When we heard K.I.D.S. was looking for donations of new toys to help those in need along the Jersey coast and areas affected by Sandy, it was a no brainer to get involved. It’s great to see all the individuals and companies stepping forward to help those affected by this disaster,” says Kessler.

Those who want to make a cash donation can easily text GIVE 8000 to 80088 to donate $10 to K.I.D.S. on your mobile phone bill. To make a larger donation, please contact Cristina Morais at 212-279-5493 ext. 204.

About Aurora
Aurora World, Inc. (www.auroragift.com) is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts.

About K.I.D.S.
Kids in Distressed Situations was founded in 1985 with the mission of providing new kid-essentials to children and teens who have been impacted by disaster, poverty and tragedy. With a network of over 1,000 local partner agencies located in all 50 states and an overhead of less than 3%, K.I.D.S. is able to effectively and efficiently deliver products directly to children when and where they need it. Since its inception in 1985, K.I.D.S has provided almost 1 billion dollars to help nearly 70 million children. The charity continues to be recognized by Charity Navigator with its highest four star rating. The Chronicle of Philanthropy places K.I.D.S. among the top 2 percent of non-profits in the U.S. and Forbes Magazine ranks the charity 6th in fundraising efficiency. K.I.D.S. receives both product and financial donations directly from companies, foundations and individuals with 97% of the value of all donations going directly to the children and teens in need.




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