Dec 14, 2009

Aurora Names Nearly Famous Enterprises Inc. as Exclusive Canadian Distributor

Pico Rivera, CA. – Award-winning plush toy and gift manufacturer Aurora World, Inc. today named Nearly Famous Enterprises Inc. as its exclusive Canadian distributor, effective immediately. Aurora’s lines feature thousands of products catering to just about any conceivable market segment including wildlife, Canadiana, baby/toddler, seasonal, licensed plush and more. New to Canada is a worldwide favorite, Aurora’s best selling YooHoo & Friends™ line.

The corresponding free, interactive website www.yoohoofriends.com encourages young children and tweens to learn more about the endangered animals of which the YooHoo & Friends line is based.

“Partnering with Nearly Famous Enterprises Inc. rounded out our North America distribution,” says Michael Kessler, SVP of Sales at Aurora. “Nearly Famous is a trusted and proven wholesaler and distributor servicing the Canadian toy, gift, stationery and souvenir markets.”

Located in Concord, Ontario, Nearly Famous Enterprises Inc. has been servicing Canadian plush retailers for 20 years. For more information visit www.nearlyfamous.ca, call 905-660-6220 or toll-free at 888-918-5023. For more information about Aurora, visitwww.auroragift.com, email info@auroragift.com, call 562-205-1222 or toll-free at 888-287-6722.

About Aurora
Aurora World, Inc. is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1992, the U.S. company has ascended quickly to become a respected leader in the world’s toy and gift industry. Aurora created one of the nation’s best selling plush lines – YooHoo & Friends™ – and its corresponding free, interactive website (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.