Jan 31, 2012
Aurora World Announces All New Plush Lines for Infants, Toddlers

Aurora World Inc. (http://www.auroragift.com) today announced details for three brand new plush gift lines geared towards new parents and their children. Infants and toddlers can get cozy with Aurora’s western-themed Lil’ Howdys, an interactive collection of Crinkle Friends “Brights,” and Quizzies – a plush line using the most luscious and comforting fabric in the marketplace. Aurora is debuting these and more than 400 new products at New York’s International Toy Fair, February 12-15, 2012 (Booth #1803, Javits Center).

“We are really happy with these stunning new lines,” says Michael Kessler, senior vice president of sales and marketing at Aurora. “Our production team has outdone itself once again. We are using fancier, softer fabrics with many of our products in 2012. However, in keeping with our mission statement, price points are not compromised by the high quality designs for which Aurora is known.”

Lil’ Howdys is a western-themed line featuring plush baby blue and pink ponies named Buckaroo and Doe-Si-Doe (12″, MSRP $15 each). The line also includes a tumbleweed “Chime” ball (4.5″, MSRP: $12) and two-style teether assortment (pink flower or yellow star embroidered with “#1″, 7.5”; MSRP: $7) “These accessories are the perfect complement for the crib and nursery,” says Kessler. Pony rattles (7″, MSRP: $7) and “Rocking Buckaroos” wind-up musical toys (12″, with sound, MSRP: $22) round out the line. “Each is available in pink and baby blue,” says Kessler.

Aurora is adding Hedgehog (“10.5), Toucan (8.5″), Alligator (13”) and Crab (10.5) to its popular Crinkle Friends line. Kessler says, “The new designs use bright, vivid colors and feature enough squeaks, crinkles and rattles to keep children happy and busy for hours.” Crinkle Friends are suitable for ages six months and up (MSRP: $17).

“Last but not least, Aurora’s Quizzies is going to be a big hit with our specialty retailers. One touch and mom or dad will find Quizzies simply irresistible to hug, squeeze and take home,” says Kessler. Quizzies is a collection of bears (named “Rose” and “Blu”), bunnies (named Bun Bun) and puppies (named Ruff and Daisy). Quizzies bears are available in two sizes (12.5″ and 16″, MSRP: $13 and $17 respectively), while the bunnies and puppies are available in one large size (16″, MSRP: $17 each); each pair is available in pink and baby blue.

For more information, please visit http://www.auroragift.com, email info@auroragift.com or call 888-287-6722. Shop Aurora online at http://shop.auroragift.comor more than 25,000 retail outlets worldwide. Find Aurora on Facebook: www.facebook.com/auroraworld.

About Aurora
Aurora World, Inc. (www.auroragift.com) is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the Korean company with headquarters also in the United States, United Kingdom and Hong Kong, has ascended quickly to become a respected leader in the world’s toy and gift industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.


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