Oct 12, 2009

Sherbet Bunnies, Springtime YooHoo & Friends and Dreamy Eyes Highlight Aurora’s 2010 Easter Collection

Pico Rivera, CA. – October 12, 2009 – Award-winning plush manufacturer Aurora World, Inc. has taken the bright and cheerful colors of springtime and lovingly translated them into a new line of plush gifts in time for the 2010 Easter season. Highlights include the sweet and soft Sherbet colored Easter Bunny, joined by a new assortment of Dreamy Eyes, springtime YooHoo & Friends and a collection of festive graduation-themed plush.

“In addition to our traditional Easter bunnies and ducks, we’re very excited about the Dreamy Eyes line extension featuring adorable bumble bees, ladybugs, butterflies and frogs,” says Michael Kessler, Aurora Senior VP of Sales. “Plush with sound is always a big seller, and a little squeeze of the Dreamy Eyes produces a lively, funny sound.”

For Easter, Aurora’s bestselling YooHoo & Friends, one of the world’s most popular selling plush lines, is available in six styles and welcome Spring sporting bunny ears (5″ with sound, MSRP $6.99). The cute and creative mischief-making YooHoo & Friends WannaBes are available in three styles as either a pink or purple bunny or duck. Each features bright colors with removable hoodies (5″ with sound, MSRP $8.99). Retailers will appreciate YooHoo & Friends being sold as part of the 12-piece display box.

There are four new styles joining the Dreamy Eyes line whose cast of characters already includes Bashful the Rabbit, Loveable the Lamb and Dewie the Duck (10″, MSRP $11.99). New for Easter 2010 are the five-inch bee, butterfly and frog – each makes a funny sound when squeezed (MSRP $6.49).

There is no denying the star of the season, the Easter Bunny. Aurora’s fresh and cheery Springtime Bunny assortment (6″ and 10″, MSRP $5.49 and $11.99 respectively) comes decked out in either periwinkle stripes, polka dots or flecked with flowers. The line also features Aurora’s world famous Pet Carriers (8″ MSRP $11.99). Heralding Spring’s glorious arrival are the pleasantly plump Tubbie Wubbie bunnies, (two styles, 12″ MSRP $11.99) and their little Puffee Luv Bunny counterparts available in pink, purple and white (6″ MSRP $5.49).

Finally, Aurora helps families and friends celebrate those marking scholastic achievements. The embroidered cap and gown YooHoo & Friends (5″ MSRP $6.99) and Dreamy Eyes (5″ MSRP $6.49), along with Aurora favorites like Cheeky Charlie (12″ MSRP $11.99), the Wise Owl (6″ MSRP $7.99) and Penguin (12″, MSRP $11.99) help make the day memorable. All are in their own ineffable way, a sweet and lasting reminder of a job well done.

About Aurora
Aurora World, Inc. is a leading manufacturer and supplier of affordable, high quality toys and gifts. Aurora’s name reflects its growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Low prices, high quality and extensive variety are hallmarks of Aurora’s success. Founded in 1992, the U.S. company has ascended quickly to become the respected leader in the world’s plush and gift industry. The company sells its products via a wide variety of retailers including major zoos (a fast-growing market), high-end toy stores such as Learning Express, top gift chains such as Hallmark, Claire’s and Club Libi Lu, as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.