Mar 15, 2010

Baking invention gives Carmel couple an edgeBy Bruce C. SmithIndyStar.com

Carmel, Ind. — Matt Griffin was a young bachelor just trying to figure out how to bake some brownies when he hit on an idea that has really cooked.

National newspapers and network television ultimately came calling to hear about his idea that has become one of those only-in-America tales of an upstart entrepreneur.

In this case, Griffin’s idea was a better baking pan for brownies. His goal was to cook every piece of the popular comfort food so that none of it is left undercooked or gooey in the center.

Key to this brownie technology is that parts of the nonstick aluminum walls extend into the middle of the pan, allowing even heating.

During the past decade, Matt and his wife, Emily Griffin, refined the concept and formed a startup company that they named Baker’s Edge. They patented the cookware technology and gradually found a market for the Baker’s Edge Brownie Pan.

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