Feb 17, 2016

Bald Guy Greetings takes off

Two award-winning advertising men whose work has contributed to some of the most entertaining and memorable American ad campaigns from the Budweiser lizards to Got Milk, have broken away from the constraints of agency life with the launch of Bald Guy Greetings. A blatantly expressive line of cards with Sean Farrell’s awkward monsters and sweetly strange characters and Ian Kalman’s smart text was developed for those who don’t mince words. The cards are now available in 1,700 Target stores and more than 500 independent retailers nationwide.

A card company that tells it like it is, Bald Guy Greetings covers every occasion one might imagine including off beat greetings like Let’s Grab a Drink Sometime, Sorry to Hear about Your Breakup, Congrats on your Sex Change, Sorry to Hear You Lost Your Job and Happy Groundhog Day.

Farrell’s fabulously boozy, cunning, awkward black pen drawings are incredibly expressive and set the stage for Kalman’s witty prose that awaits inside. Bald Guy Greetings are impossible to forget and because of the duo’s background in the ad biz, they hit upon modern cultural references with cards such as:

• “This is Oprah’s Favorite Birthday Card” headlines a brilliantly executed rendering of a woman (who may be Oprah), reading the card. Inside it reveals: “Not the super famous Oprah. The other one.”
• Princess Kate Middleton was sent this one: A buck-toothed, princess confronts the front of the “Happy Birthday, Princess” card. Upon opening it reads: “If you’re a little girl and I gave you this card, it’s because I think you’re amazing. But if you’re a guy and I gave you this card, I’m kind of making fun of you. I hope that’s cool. And, if you’re an actual princess, I didn’t get you a gift because, come on, what do you get a princess?” It caught the attention of OK! Magazine, Radar Onlineand The National Enquirer.
• An Oscar-winner reference is cited on a card titled “You Complete Me;” it says: “And I don’t mean that in the overly used Jerry Maguire kind of way. I mean it from the bottom of my heart. My life truly would not be the same without you. But I do wish you were less controlling.”