Aug 9, 2016

Bloomingville announces debut at NY NOW

Today, Bloomingville announced its debut at NY NOW. The brand will showcase at NY NOW, booth 2902, from August 21–24, 2016, with permanent showrooms in the Atlanta, Dallas, and Las Vegas markets.

Bloomingville is a Danish home design brand founded by Betina Stampe in 2000.  As Creative Director, Betina is inspired by a fascination with Nordic style and trends of the moment.  She engenders Bloomingville’s mission of “delivering happy changes to everyday designers” – made possible by a wide selection of unique products, accessible prices, and high quality.  Only months into its U.S. launch, Bloomingville’s mission has resonated profoundly with American customers, to the extent that the brand expects the U.S. to be one of its largest markets worldwide by year end.

Bloomingville believes it will also address a previously underserved market segment of millennial customers who appreciate Danish design, but often find it priced beyond their budgets.  “With NY NOW, we see an opportunity to take the high design element of Danish style and make it available to a wider audience. In the few months that Bloomingville has been available in the U.S., we have seen so much interest from customers who are excited to have access to a high design line that they can actually afford.” says Eugene Wang, CEO of Regent Holding Company, the parent company of Bloomingville.