Jan 17, 2010

Blue heats up West AllisBy Molly Snyder EdlerOnMilwaukee.com

When Stephanie Halfmann and Cody Pyfer moved back to Milwaukee after living in China, they decided to open an adult-oriented shop that was unlike anything else in the area. A short time later, they unveiled Blue, 7223 W. Greenfield Ave., on Nov. 27, 2009.

Blue is a one-stop shop for tobacco-smoking and sex-toy needs. This might sound similar to the windowless buildings that squat next to freeways, but according to Halfmann, Blue is quite different.

“Our atmosphere is clean, comfortable and non-judgmental,” says Halfmann, 25. “We’re trying to change the perception from seedy and sticky floors to a friendly place where you can have your needs met.”

And it’s true. Blue’s tag line is “a grown-up gift shop” and it describes the feel of the shop very accurately. Blue — which formerly housed the Scott Walker campaign headquarters — is freshly painted, filled with light from large front windows and very well organized into sections.

The front part of the space features imported items, including a large selection of incense including a hand-dipped brand called “Nose Desserts.”

“We really like incense,” says Halfmann.

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