Dec 1, 2012

‘Cash Mob’ Hits Stores in CambridgeBy Evan LawrencePostStar.com

Cambridge, NY – The concept is simple: organize people through Facebook, Twitter and other social media, and old-fashioned word of mouth, to show up on Main Street at a given time and place and spend $20 or more at an independent, locally owned business.

That’s just what happened Saturday morning in the village of Cambridge, as dozens of people, money in hand, swarmed into shops on the Hubbard Hall block and the west end of the village.

The event, called a “Cash Mob” after social-media inspired Flash Mobs, aims to support local businesses by encouraging people to spend dollars that might otherwise go to big-box and chain stores outside the community. According to www.cashmob.com, “every dollar spent locally has 15 percent more positive impact (on a community) than the same amount” paid out at the malls.

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