Jun 8, 2011

Ceaco Secures Lalaloopsy™ Puzzle License

Newton, MA – Ceaco, a leading jigsaw puzzle and game manufacturer, is launching a line of CeacoKIDS puzzles featuring MGA Entertainment’s popular Lalaloopsy™ characters. The line includes three 60 piece Glitter Puzzles (MSRP $6.99), and three 24 piece Fuzzy Puzzles (MSRP $7.99), made out of felt with a rubber back so little hands can easily grasp the pieces.

“We are absolutely delighted to have six fantastic Lalaloopsy™ puzzles debuting in our CeacoKIDS line this year,” said Donna Webster, Vice President of Licensing at Ceaco. “The puzzles garnered very positive responses at Toy Fair 2011 in New York, and we predict they will be top sellers in our line because of the popularity and recognition of the brand.”

The puzzles will be available at many top retailers nationwide beginning in July 2011. For ordering information, call 617-926-8080 or email cs@ceaco.com.

About Ceaco

Founded in 1987, Ceaco manufactures high quality, innovative and challenging jigsaw puzzles that provide hours of family fun. Ceaco prides itself on developing and maintaining long standing relationships with the finest artists and licensed properties, as well as continuously searching the world over for developing trends, emerging artists, and new technologies involving printing, die cutting and unique puzzle materials. For more information, visit www.ceaco.com.

About Lalaloopsy™

Lalaloopsy are collectible, magical dolls that came to life when their very last stitch was sew. Each character comes with her very own pet and unique background story based on the fabrics used in her clothing. Hailed as 2010’s “hottest toy of the season,” (CBS The Early Show), “this year’s Tickle Me Elmo,” (MSNBC) and described as “creating Cabbage Patch-like hysteria among Holiday shoppers,” (New York Post), Lalaloopsy™ takes girls on a magical journey to a whimsical world of imagination.

About MGA Entertainment, Inc.

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy, Bratz®, Moxie Girlz™, BFC, Ink ™, Rescue Pets® and Zapf®. The Company is continuing its tradition of creating imaginative doll brands for girls. For more information please visit: www.mgae.com, www.littletikes.com, www.lalaloopsy.com, www.bratz.com, www.moxiegirlz.com, www.moxieteenz.com, and www.bfcink.com.