Jun 18, 2013

Cerno Reaches another Milestone at Dwell on Design 2013

Four years ago Cerno’s founders started conceptualizing where they wanted to take their new venture. Three years ago Cerno unveiled its first prototypes at Dwell on Design 2010. The young California based modern design company returns to Dwell on Design on June 21st with several new products that are a testament to Cerno’s evolution and progress. Cerno will be located at booth 709 at the Los Angeles Convention Center from June 21-23.

Industrial designers familiar with the process of bringing new products to market understand all of the trials and steps involved with preparing something to be market-ready. In the lighting industry the introduction of over 25 new products in three years is definitely prolific.

Co-Founder of Cerno and Director of Design Nick Sheridan spoke of the inherent challenges of growing the product line while ensuring that nothing is compromised. “It is a demanding and exciting process to expand the product offering while maintaining a cohesive language and palette,” said Sheridan. “We just got back from ICFF in New York, and I am now looking forward to sharing our latest creations with the West Coast at Dwell on Design.”

Cerno’s designs are informed by Sheridan’s creativity and Co-Founder and Director of Engineering Daniel Wacholder’s ingenuity. The team’s unique chemistry was immediately evident when they met as young boys and bonded over countless building projects decades ago.

Wacholder shared some insights into navigating the process of designing with an emerging technology. “When we started designing with LEDs, there were no established standard practices or rules to follow,” said Wacholder. “We have had to write and continuously refine our rule book as we have grown, which is what make this such an exciting time to be an innovator.”

In addition to debuting new product at their booth, Cerno’s founders will be speaking on the panel aptly titled “As You Light It: Quality of Light Demo,” which will be begin at 3:30 Saturday, June 22nd on the Demo Stage at the LA Convention Center.

About Cerno
Cerno is an industrial design and manufacturing company that specializes in producing modern LED lighting fixtures. The company was founded by childhood friends Daniel Wacholder, Bret Englander and Nick Sheridan in 2009. Cerno manufactures all its products in-house at a facility in Laguna Beach, California. Cerno’s mission is to fuse quality, performance, and resource efficiency with modern design. Visit www.cernogroup.com for more information.

For high resolution photos and additional company information, please go to http://www.cernogroup.com/media/