Oct 28, 2012

Changing Holidays, Changing DisplaysBy Zachary K. JohnsonRecordNet.com

Stockton, CA – Cars driving down Alpine Avenue might miss seeing Ciara Gifts & Home Décor, where it sits in a typical commercial building.

On the inside, it’s anything but typical. When people do stop and come in, co-owner Brent Williams says, he wants people to be blown away.

“You have no idea when you walk in the door. You don’t know what you’re going to see,” he said.

Williams, 49, says he tries to create that “wow factor” when he tears down and rebuilds displays with the changing of the seasons. In October, the fall product is out. But the wreaths, trees, ornaments, figurines and other decorations and gifts aren’t jumbled onto shelves.

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