Jan 16, 2013

CMC Showrooms and Tradeshows Report Success and New Accounts at Summer 2013 LA Fashion Market

The Summer 2013 Los Angeles Fashion Market took place January 14-17, 2013 at the California Market Center (CMC). Larger orders and new accounts were the predominant reports from many of the CMC’s showrooms and exhibitors of the Market’s featured tradeshows, including SELECT Contemporary Tradeshow, and TRANSIT LA Shoe Show. The Market featured thousands of lines and daily special events, including an Opening Night Reception, hospitality, plus much more.

“This is our first Market at the CMC and we love being here,” said Alex Um of Korner Runway, Inc, in Suite B507. “We have opened a lot of new accounts this Market. Being a new business, we needed to be in the center of all the action, and the CMC has proved to be the place.”

Also new to the CMC, Jennifer Yeh of Caste Showroom in Suite B588 reported having a successful Market: “It has been great. We have seen a lot of people and opened many new accounts, especially with specialty boutiques and large retailers, such as Nordstrom.”

Key retailers in attendance this Market included Nasty Gal, Fred Segal, The Denim Bar, Madison, Geary’s of Beverly Hills, Nicole Miller, KSL Resorts, LF Stores, Planet Blue, Hallmark, Jigsaw London, Zulily, Marshall Retail Group, Steve Madden, Montage Resort in Laguna Beach, Yogaworks, Bel Bambini, Portofino Sun Center, USC, JW Marriott Desert Springs Spa Shop, Hot Topic, Bebe, Guess?, Ritz Carlton Laguna Niguel, Roxy, Tuchuzy Bondi, Helping Hand Gift Shop, Skin Care Institute, Catalina Island Yacht Club, Opera League of Los Angeles, Fresh Produce, Pacific Trading Company, South Coast Winery Resort & Spa, Pacific Sunwear, FIDM Museum Gift Shop, Just Basics, Tootsies, Southwestern Yacht Club, KC Diamonds and Jewelry, plus hundreds more.

In the Fashion Theater of the CMC’s Main Lobby, SELECT Contemporary Tradeshow exhibitors also reported having a successful Show. “SELECT has been great and very exciting. It is convenient to meet all our vendors and buyers together in one place,” said Marissa Nardone, Regional Sales Manager of Magaschoni. “We are based out of New York and it can be challenging to conduct business across the country. At SELECT, we have a great platform for growing our brand’s presence here on the West Coast.”

SELECT was held Monday-Wednesday of Market, and presented a tightly curated collection of Contemporary apparel, accessories and footwear exhibitors that included Magaschoni, Deepa Gurnani, Theia Jewelry, Minor Plains, Sonera Group, Jim Barnier Shoes, Salpy Shoes, Hayden Reis Bags, Azaara, ADA Collection, Beagle House NY, Boutique 9, Casting, Dana Robinson Jewelry, Enzo Angiolini, Pour La Victorie, Kelsi Dagger Handbags, Gillian Julius, Marcia Moran, Minnie Rose, Monserat de Lucca, Mystique, Remi & Reid, Streets Ahead, Adina Reyter, Ally Rose Toppers, and G-Lish, to name a few.

Dale Pike of Deepa Gurnani agreed with Marissa, saying “This has been the best Show I have ever had on the West Coast. We opened numerous new accounts this Show, especially from Hawaii, and resorts from all over. We also saw a significant increase in quality and quantity in all orders, which is very exciting.”

TRANSIT Shoe Show was also held Monday-Wednesday, in the Penthouse, and reported a lucrative show as well. As the renowned footwear Show running in conjunction with LA Fashion Market, the showcase was geared toward the fashion boutique buyers of Market, as well as footwear retailers of all sizes. Notable exhibitors included Pierre Dumas, Toscanella, Luisa D’orio, Shoes Like Pottery, Tsukihoshi, Modern Vice, Obsession Rules, Penny Sue, Angeles Shoes, Estee & Lilly, Bernie Mev, Medici, Calvin Klein Jeans, Lucky Brand Footwear, Cape Robbin Collection, Nicole, Madeline, Madeline Girl, Axiom, OTBT, Luichiny, ABS Allen Schwartz, Report Footwear, Vince Camuto, Calvin Klein Womens and Mens, BCBG Max Azria, BCBGeneration, Coconuts, Damiani, Dimmi, Ella Moss, Jay Adoni Collection, Envy Footwear, Jessica Simpson, Matiko, Me Too, Adam Tucker, MIA Limited Edition, Michael Antonio, Michael Antonio Studio, MTNG, Sixty-Seven, Not Rated, Naya, Olem Shoes, Old Friend, ONEX, Peace Mocs, Mixx Shuz, Report Signature, SMAC, C Label, Envy Collection, G.O. Max, Yellow Box, Naughty Monkey, Splendid, Kelsi Dagger, Frye Boot Company, Seychelles, Aerosoles, Chinese Laundry, Franco Sarto, Matisse, MIA, NYLA Shoes, Sugar, Rocket Dog, Naturalizer, Poetic License, and Betani, plus many more.

Contributing to the positive energy at Market was a variety of special events and perks for attendees. Monday evening, the CMC’s lobby atrium welcomed buyers, industry guests and various media outlets for the CMC LA Fashion Market Opening Night Reception. Guests enjoyed networking, complimentary hors d’oeuvres from Amante Pizza and Pasta, Patron Tequila cocktails, and a HD Photobooth, compliments of Patron, and DJ. Other sponsors include Dry Soda, Honest Tea, Vita Coco Coconut Water, and Luna Bar. Additionally, various offerings of hospitality were seen throughout the building throughout Market, including buyer breakfasts, coffee stations, dessert bars, and much more.

Dates for the Fall 2013 LA Fashion Market are Monday – Thursday, March 11-14, 2013. The Market is also open to buyers on Sunday, March 10, 2013, for Preview.