Jul 7, 2008

Creative Child Judges Preferred Kids’ Soft Turtle, Plush Peter RabbitBy Press Release

East Windsor, N.J. – Kids Preferred’s oh-so-soft dolls won over the judges at the annual Creative Child Awards not once, but twice. Over 50 child experts and moms judged Amazing Baby Development Turtle as the 2008 Preferred Choice Award in the Baby Soft Toys Category.

Naturally Better Peter Rabbit was awarded a 2008 Seal of Excellence Award in the Plush Toys category. The huggable products will be showcased in the December issue of Creative Child Magazine along with its annual Toy Guide. The award-winning Amazing Baby Developmental Turtle is based on the celebrated Amazing Baby book series. This must-touch soft toy sports a jingle bell, bright colors & numbers, a rattle, lots of crinkles, and a squeak. The sweet baby’s toy arrives packaged in a vinyl gift bag.

Amazing Baby originated in the UK by Templar Publishing. Templar is a leading British children’s publisher of award-winning picture and gift books. Turtle is just one of Kids Preferred wide selection of Amazing Baby items that were created and based on accepted research of how babies develop within the first two years of life. The Amazing Baby Developmental Turtle retails for $22.

Among the many beloved book characters within The World of Beatrix Potter, Peter Rabbit may be the best known. Now he can leap from the storybook into a child’s arms, thanks to Kid Preferred’s ingenious creative development and superior soft toy products that are also eco-friendly. Along with his sisters, this 18″ rabbit is from the newest Naturally Better line of plush. Peter Rabbit, holding a crunchy carrot, is made from certified organic cotton and is Phthalate free. Best of all, the Naturally Better line is produced in a socially responsible factory and retails for $30.

The awards process by Creative Child Magazine stretches over a 2-day annual event in Henderson, Nevada where guest reviewers are invited to participate. All products are divided into categories and displayed at various review stations. Guest reviewers are asked to sit and review each product at one station and then move to another station. This allows for each nominee to be given multiple reviews based on criteria that corresponds to the product’s category. Upon completion of the event all review forms are collected, scores are tabulated and awards given (or not) based on dozens of comments.

Kids Preferred, LLC is dedicated to creating superior quality, innovative soft toys and gifts for children of all ages using unique, playful designs that help instill a love of learning and create everlasting childhood memories. They serve the specialty, juvenile, gift, and better department store trade. For more information, visit their Web site at www.kidspreferred.com.