Nov 6, 2012

Dogeared Jewels & Gifts Launches “GIVE” 2012 Holiday Campaign

Dogeared Jewels & Gifts, a trendsetting fashion accessories brand known for its cool California aesthetic and innovative designs, is proud to announce the launch of their GIVE 2012 holiday campaign.

The theme, GIVE, encompasses everything Dogeared stands for – during the holiday season, and throughout the year as well. It highlights the spirit of good karma, gifting from the heart and bringing hope, joy and love to the lives’ of friends and family. Dogeared’s tradition of combining beautiful jewelry with beautiful words on custom cards offers consumers endless gifting options.

As part of GIVE, shoppers on Dogeared.com can share in the spirit of the season with a custom Gift Guide to find the perfect jewels for all their gifting needs. Consumers will also be able to “Give Joy and Get Jewels” through Pinterest and Dogeared will host the 12 Days of “GIVE-ing” in December. For 8 weeks, beginning November 8, the company will showcase a new holiday theme, offering countless “GIVE-spiration” ideas and assorted price points to meet any budget. Dogeared continues its commitment to corporate values that embrace giving back through philanthropic partnerships and will participate in the national movement for Giving Tuesday on November 27.

“When you approach the holidays from the perspective of what you really want to offer others – be it encouragement, joy, laughter, inspiration or gratitude – and when you put that heart and soul behind a gift, giving becomes truly meaningful. It’s a pretty great way to celebrate the people you love during this season, and it’s even better when you carry it forward through the rest of the year,” explained designer and founder Marcia Maizel-Clarke.

Dogeared Jewels & Gifts offers hundreds of gifts for special occasions. All are designed by Dogeared and handcrafted in their Los Angeles studio.

“Handcrafted and ‘Made in the USA’ has been the heart and soul of who we are and what we do for over 20 years. By carefully handcrafting every piece, each Dogeared jewel has a story to tell… and being handmade with love is at the core of all of them.”

Dogeared, a Certified B Corporation, is committed to reducing its environmental impact and supporting its employees and community. All sterling charms are handcast using recycled silver, and catalogs, cards, and packaging are printed on mixed sources. The company works with domestic suppliers and casters who share their environmental commitment. All the jewelry and gifts are handmade in Dogeared’s Southern California studio.