Nov 17, 2009

Dogeared Launches GIVEbetter Campaign

Los Angeles, CA – Dogeared, a trendsetting fashion brand that creates handcrafted jewels and gifts in Los Angeles, was founded in 1991 with the mission of “spreading good energy one jewel at a time.” The power of words, wishes, and dreams inspired the company’s designs and created a following of loyal customers and retailers who embraced the mission and loved the jewelry.

Now the company is taking this good energy and passion and launching the new GIVEbetter campaign: Give Heart + Give Green + Give Back = GIVEbetter!

The campaign features a new website: http://www.givebetter.com, where people can share their give better stories and information on the organizations they support, along new gift categories, and even a new GIVEbetter van and street team. The van will hit the streets of LA for the first time on Friday, November 20th, 2009, spreading the message by giving out the company’s good energy jewelry.

“Each person that visits the van will receive a packet with two necklaces — one for them to keep and one for them to give,” explains campaign organizer Janeesa Joseph. “At Dogeared we embrace the concept of paying it forward, and we thought that creating a sidewalk party would be the perfect way to kick off this movement by creating a chain reaction of giving. We will be posting on Face Book and sending Tweets about our locations, destinations, and activities.”

“GIVEbetter is about the evolution of community. Reconnecting with each other, working towards creating social change, and looking at how our actions affect the environment,” continued Dogeared founder, Marcia Maizel-Clarke. “We are becoming more and more conscious of what really matters. GIVEbetter is part of a shift in the way people are thinking, behaving, and consuming. It’s time to expect more from the things we buy, wear, and give… and share a new appreciation for the experience of giving.”

The GIVEbetter campaign is a movement that has grown out of the increased focus on a healthy environment, building community, and celebrating with joy and gratitude. Dogeared breaks this down into three concepts: Give Heart, Give Green, and Give Back.

Here is how Dogeared gives better:

Give Heart: Dogeared beginnings were rooted in designing gifts from the heart, with each telling a unique story. The hope is that the jewels and words would spread positive energy and love, and help people connect with each other in a meaningful way.

Give Green: Earth-friendly jewels and gifts, because giving green is a present to the planet. A growing line of Earth-friendly products includes organic cotton canvas bags, Earth-friendly Make A Wish necklaces, and repurposed and recycled materials that are used throughout the collection. All charms are made of recycled sterling silver. (The gold charms are recycled silver that are then gold-dipped.)

Give Back: Dogeared has supported numerous non-profit organizations since its inception. Proceeds from specially designed jewels are donated to organizations including One Voice, Surfaid International, Global Green USA and the Los Angeles Breast Cancer Alliance, along with others working to heal the planet, improve the community, and help people around the world. Buy once, give twice!

About the GIVEbetter van:

The van and street team will make two stops on Friday, November 20th.
11 am: Westwood at Kinross and Bronxton
2 pm: Santa Monica in the vicinity of the Promenade around 2nd and 4th

Dogeared Jewels & Gifts.
When designer Marcia Maizel-Clarke recognized the need for jewelry that speaks, she founded Dogeared Jewels & Gifts in 1991 and she created the original word jewelry and charms. The resulting success of the Make a Wish series of necklaces gave birth to a family of products that capture the magic of words, symbols, wishes and dreams. Dogeared’s unique, custom cast jewels are regularly featured in fashion, lifestyle, and celebrity publications, in films and in television shows. Trendsetting retailers around the world, including Nordstrom, Neiman Marcus Cusp, Bloomingdales, Fred Segal and Scoop, sell Dogeared. All Dogeared products are handcrafted in Los Angeles.

Dogeared is committed to being environmentally sensitive and working with sources that share this commitment.

Please visit www.dogeared.com for Dogeared’s online flagship store, and www.dogearedwholesale.com for wholesale information.