Sep 9, 2009

Dogeared Presents Earth-Friendly Gifts

Los Angeles, CA – Dogeared, a trendsetting fashion brand that creates handcrafted jewels and gifts in Los Angeles, features an extensive line of earth-friendly gifts — an important trend this holiday season and year-round. All Dogeared products are handcrafted in the company’s LA studio.

Dogeared is proud to introduce a new collection: Earth Friendly Make A Wish. The necklaces are made with recycled sterling silver charms on organic, sustainable hemp. “This is a natural extension of our Make A Wish line,” comments Maizel-Clarke. “These are beautiful pieces that communicate what we believe in – with a wonderful energy that is earth-friendly.”

Dogeared continues to respond to the marketplace’s demand for eco-friendly, functional, and fabulous products. The Lost and Found collection now has peace sign paperweights made out of repurposed leather, and the company has introduced a Jewelry Roll made from recycled Tee shirts.

Perfect for any occasion, Wish Big Candles are a response to requests from retailers and customers who wanted a Mother Earth friendly candle with Dogeared style. The candles are made with soy wax and essential oils, and come in recycled travel tins with cotton wicks The five scents include sit back, relax (lavender and tangerine), fire it up (ylang ylang and nutmeg) and gotta lotta zip (ginger, cinnamon, lemon).

These non-toxic, clean burning candles were created to deliver an intoxicating scent alone or in groups. The natural scents can blend to create an individual experience in any room of the home.

Dogeared’s Pocket Angels are made from recycled sterling silver and are packaged in a satin pouch in a tiny box with a printed card. This is a perfect stocking stuffer or hostess gift, and will provide the recipient with luck and wisdom all year long.

Dogeared’s Organic Canvas Collection features Tiny Totes, the Hipster, Sole Traveller Drawstring Shoe Sack, and the Undercover Zip Travel Bag. Tiny Totes feature color graphics and text, including “Karma Nutrition Facts,” “Hug Me,” “I might like you better if you recycled,” and “Happy People Recycle.”

The bags are made in the USA, of organic cotton, and are manufactured with the least possible impact on the environment in compliance with the Fair Labor Association.

All of Dogeared’s sterling silver and gold dipped charms are cast in the USA, and many are tumbled in organic walnut shells as part of the company’s ongoing commitment to be environmentally responsible.

As Dogeared expands their collections and catalog, they continue to decrease their environmental footprint. The catalog is printed on mixed sources, and boxes made with recycled paper have been redesigned to use less material.

“The amount of recycled metals used to make our jewelry is increasing, and currently 100% of our castings are made from recycled silver,” explains Maizel-Clarke. “We work with suppliers and casters who share our environmental commitment, and we continue to make all our jewels and gifts in our Southern California studios. Our ongoing commitment to doing 100% of our production here is non-negotiable and has always been a core Dogeared value.”

The company mission of “putting good energy into the world one jewel at a time” inspires Dogeared Jewels & Gifts’ Fall 2009 collection. Retail prices range from approximately $25 to $175. The collection is featured in a 124 page wholesale catalog that is viewable online at www.dogearedwholesale.com.

Dogeared Jewels & Gifts
When designer Marcia Maizel-Clarke recognized the need for jewelry that speaks, she founded Dogeared Jewels & Gifts in 1991 and she created the original word jewelry and charms. The resulting success of the Make a Wish series of necklaces gave birth to a family of products that capture the magic of words, symbols, wishes and dreams. Dogeared’s unique, custom cast jewels are regularly featured in fashion, lifestyle, and celebrity publications, in films and in television shows. Trendsetting retailers around the world, including Nordstrom, Neiman Marcus Cusp, Bloomingdales, Fred Segal and Scoop, sell Dogeared. All Dogeared products are handcrafted in Los Angeles, using materials produced in America.

Dogeared is committed to being environmentally sensitive and working with sources that share this commitment.

Please visit www.dogeared.com for Dogeared’s online flagship store, and www.dogearedwholesale.com for wholesale information.