Dec 1, 2008
Douglas Company Debuts True Imagination at Toy Fair

(KEENE, NH) — It is Toy Fair time already, and the designers at New Hampshire-based Douglas Company have been getting ready for the ultimate debut in New York this February. Known for their soft toys with beautiful irresistible faces and fashion-forward lifestyle gift designs, Douglas is ready to make headline news in the big apple! Add Booth #475 at the Jacob Javits Convention Center to your must stop and see list.

Sassy Pet Sak Sillos: This brand new innovation in shoulder bag design is ultra-chic and fancifully different from any other purse on the market. Sassy Pet Sak Sillos are animal silhouette shaped bags with a long shoulder strap. These bags exude fashion forward style and are created with amazing new fabric combinations and beautiful designs. Sillos have a zipper closure at the top of the body and a pocket on the outside for additional storage. There are eight new Sassy Pet Sak Sillo designs in all, three puppy styles and five pony styles.

Sly 9 Rad Dog: Boys and girls love this edgy mongrel available in two sizes, big boy and junior. Sly 9 is totally awesome in black and gray markings with the body shape of a wiener dog, but he is not a wiener dog at all. His toothy grin reeks of mischief. And his half winking eye says, “I’ve got your back.” Sly 9 is 14″ long, while Sly 9 junior is 9″ long. The number “9” is embroidered on their right ear in bright yellow. Large Rad Dogs have a suggested retail price of $16 each, while the junior size Rad Dogs will retail for $8.95 each. There are eight Rad Dog styles in all.

New Design Lil’ Snugglers: Douglas’ best-selling Lil’ Snugglers are still cuddle-up comfy, but the design details are brand new. 2009 introduces new breed specific Lil’ Snugglers with crinkle paws and an incorporated tail. Lil’ Snugglers have been hyped as today’s ideal security blanket. Each blanket incorporates a 13″ by 13″ square of buttery soft fabric, and the new designs integrate a bright eyed soft toy animal head, a bushy tail and soft plush paws that crinkle for added play value! Each Snuggler is lined and edged with ultra-soft satin that begs to be rubbed. Completely machine washable, Lil’ Snugglers are intended to be carried everywhere your toddler travels. There are five new breed specific styles available, Golden Retriever, Dalmatian, Beagle, Yellow Lab and German Pointer. SRP:$15 each.

Zen Blossom Sassy Tote: Talk about fashion fun, this Asian inspired tote-style bag is brilliant in hues of purple, orange and black and white. The Zen theme gives it special appeal to the more intellectual girl. Inside is a playful black and white panda, and like all of Douglas soft pets, it is irresistibly soft with a must-love face. This pet-carrying Sassy Sak is 7″ wide. There are 10 brand new Sassy Sak looks for 2009.

“Toy Fair is one of the most anticipated shows of the year,” said Erika Radich, Marketing Manager, Douglas Company. “Douglas’ 2009 line-up is already receiving rave reviews.”

Douglas products are available in the United States, Europe and Canada. New 2009 items are expected on store shelves by March 2009.

ABOUT DOUGLAS COMPANY
For more than 50 years, Douglas Company has been making fine quality stuffed animals, creating innovative designs and promoting imaginative play and emotional connection. Unique gestures, endearing expressions and irresistible softness distinguish Douglas animals and bring them to life for children of all ages. For more information visit: www.douglastoys.com


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