Sep 13, 2011
Dr. Toy Pronounces Citiblocs Little Builder Rattle Blocs One of This Year’s 10 Best Toys

It’s hard to astonish a doctor who has seen it all but CitiBlocs’ new “chunky” line of building blocks for little fingers has wowed Dr. Toy, noted child development authority, Stevanne Auerbach, Ph.D. She’s just named CitiBlocs Little Builder Rattle Blocs to her 10 Best Toys of 2011 – the third honor she’s given the adorable set this year.

Toy industry experts have been watching CitiBlocs, makers of precision-cut planks, as they’ve racked up every toy award on the list — an impressive 38 awards in two years. This year, the company has reached out to younger children with a new “chunky” line, designed especially for smaller, less experienced builders, with smooth stackable pieces shaped as rectangles, pyramids, squares and steps.

Parents and toddlers adore the new line of blocks that rattle thanks to a wooden marble tucked inside. Dr. Toy noticed the new building set, launched at this year’s Toy Fair, and named it to this summer’s Best Vacation Children’s Products list. Upon further review she named the chunky pieces to her 2011 Best 100 Products list. And ultimately the budding-builder set was deemed the doctor’s highest honor – Dr. Toy’s 10 Best Toys of 2011!

Retailers and e-tailers love the line too:

“CitiBlocs Rattle Blocs shake things up for long-lasting creative interactions. Twenty-two block pieces engage young children quickly. Fine motor skills, problem solving, imagination, and experimentation are constantly revisited. With CitiBlocs it’s always a new day at play! The reusable classic canister storage provides just the right amount of motivation for clean up when playtime is over.” — FatBrainToys.com

Mom blogs adore them for back-to-basics play:

“I’m discovering that my boys really prefer simple and classic toys over anything else – simple building blocks are their favorite, and CitiBlocs take the traditional blocks and transform hem into little cities! The imaginative and building possibilities are endless, especially when combined with other toys and blocks. These blocks feel so nice and sturdy in their clumsy little hands and they love building up their cities and then especially knocking them down. These blocks have been what keep my boys busy in the morning to give me a few more minutes of sleep.” — Kelsey at Vanilla Joy

CitiBlocs Little Builder Rattle Blocs • Ages 2+ • $ 35.00 This sweet 22-piece set gets future engineers or architects dreaming big. Rattle blocks, steps and triangular roof pieces are chunky for little fingers and hollow – with a wooden marble that makes a rattle sound tucked inside! With no small parts and made of water- based paints, these pine pieces make a perfect first building block set. Comes with 4 Steps, 4 Squares, 4 Roofs, and 10 Rattle Blocks tucked in a reusable canister.

ABOUT CITIBLOCS

With a kit to fit every playroom, parents, schools and youth leaders can choose one of many block boxes including the ambitious 1,000-piece wooden block set. CitiBlocs are available everywhere: online at CitiBlocsStore.com, www.fatbraintoys.com, specialty toy e-tailers, Toys “R” Us and other national chains. CitiBlocs are made of Chinese pine grown in certified, sustainable forests and precision-cut in a family-owned factory in China. For more information and inspiration to budding builders, visit their website at CitiBlocs.com.


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