Feb 28, 2008
Joyce Kesler Named Executive Vice President And General Manager of Farcountries.com

NEW YORK, NY – Joyce E. Kesler has been named to head FarCountries.com, the leading online wholesaler of giftware and home accent products. Kesler has worked for the company since 2000 and has been deeply involved in all aspects of the company’sdevelopment with specific emphasis on sourcing distinctivemerchandise. Her most recent position was Senior Vice President of Merchandising.

“Joyce brings a wealth of experience to the position as we focus onthe relaunch of FarCountries.com and we are delighted that we havebeen able to promote from within the company,” said John E Herzog,Chairman of FarCountries.com. “She has been at the forefront ofsourcing unique merchandise and this will accelerate under herleadership, to give retailers great choice in their product sourcing. Under Joyce’s leadership we will be shortly relaunchingFarCountries.com as the most user-friendly and customer care focusedonline buying site available to retailers”.

“Joyce is being promoted to lead the launch of a dramatically improvedsite that offers retailers more convenience, more unique products andmore information about the products we offer. At a time whenretailers are choosing to buy an increasing percentage of theirproducts online, we will launch a new site to serve both retailers whoalready buy online as well as those retailers who are buying onlinefor the first time” said Herzog.

Prior to joining FarCountries.com, Kesler had extensive experience inretail merchandising including merchandise management positions atNeiman Marcus, Saks Fifth Avenue, and August Max. Her substantialretail management experience has been a significant asset toFarCountries.com as they have built their market position aroundmerchandising of giftware and home accent products.

ABOUT FARCOUNTRIES.COM:

Founded in 1998, FarCountries (farcountries.com) is the leadingwholesale only gift and home decor website for independent retailers.The company prides itself in delivering “customer care” assistance toretailers in locating unique products, introducing new suppliers andoffering low minimums. FarCountries also guarantees retailers thelowest price offered by the suppliers it represents. In addition,many of the suppliers are available exclusively online only thruFarCountries.




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