Feb 18, 2016
Farmhouse Fresh introduces endearing picture book, makes difference in animal shelters

unnamed

Buy a book, become a Dog Bed Fairy. This is the promise of FarmHouse Fresh, a natural and organic skincare company, that has parlayed its philanthropic animal rescue mission into an 18-page picture book that when purchased, donates $7 directly to the donation of dog beds for a waiting list of shelters and rescues around the country. In return for book purchases, the company turns customers’ personal selfies into “Certified Dog Bed Fairies” complete with wings and halos.

What do each of the dogs in the shelter say when given their very own dog bed? This funny, endearing, 18-page, hard-cover picture book titled, Is It True They Call You the Dog Bed Fairy?, captures their thoughts in a furry tale that will touch your heart, while providing dog beds to shelters across the U.S. The book is available on the company’s website and through participating spas and retail stores carrying FarmHouse Fresh products. Each book purchased donates $7 to buy beautiful, durable, washable dog beds. The company maintains a waiting list of rescues and shelters. Shelters fill out a dog bed wish list, and FarmHouse Fresh fulfills its wishes as book sales accumulate enough funds to outfit a shelter.

“The Dog Bed Fairy Project is having an immediate impact on the quality of life animals have in shelter environments,” said Shannon McLinden, CEO of FarmHouse Fresh. “It is estimated that more than 4 million dogs enter shelters each year. Having a comforting bed while they await their rescue or forever family is important. City shelters often have no funds for bedding, yet it is such a basic necessity to keep animals off of cold, hard floors. Imagine if you spent 24 hours a day lying on concrete? Our goal is to outfit entire shelters, one at a time, whether they need 30 beds or 100.”

To help spread the word about this book and the company’s charitable initiative to supply dog beds to shelters and rescues, FarmHouse Fresh asks readers to engage their friends, families and colleagues in a social media challenge to become “FarmHouse Fresh Dog Bed Fairies.” With each online purchase, the reader will receive a welcome email with instructions on how to upload a selfie or photo of a friend or family member they are gifting. Within 2 business days, the company sends back a customized Dog Bed Fairy photo which the reader can post on social media using the hashtag #DogBedFairy, and tag the company on Instagram (@FarmHouseFresh), Facebook (FarmHouseFreshGoods), and Twitter (@FarmHouseFresh). As a reminder of the challenge, the bookmark provided inside each book explains how readers can e-mail the company their photo(s). Each month, the company will randomly select fairies that posted a photo using the correct hashtag, and send the winning fairies a free, limited-edition poster print of pages from the book.

“We can only imagine the surprise of friends and family when they see their cute Dog Bed Fairy photo,” said McLinden. “Our goal is to bring smiles to dog and animal lovers, while providing comfort, warmth and love to our furry friends in shelters, plus raising public awareness of their need for a permanent home.”




Social Connections


📣 Meet our speakers! 📣The Garden Center Show, presented by Lawn & Garden Retailer, is excited to announce our Keynote Speakers! 📣 Michelle Sherrier: Owner of MC Design Academy and host of The Retail Whore Podcast📣 Tim Quebedeaux: Owner of RetailKPI and Service Provider for The Garden Center GroupBe sure to check them out, along with our full, FREE conference schedule for The Garden Center Show, Aug. 6-7 in Rosemont, IL.🔗 Register for FREE: LGRMag.com/GCSRegister🌐 Learn more: www.gardencentershow.com🚌 Bus tour info: lgrmag.com/LGRBusTour#GCS24 #GardenCenterShow #GardenEvents #InPersonEvent #Networking #RetailStrategies #SpecialtyRetailers #GardenCenter #Conference #speaker #keynotespeaker ... See MoreSee Less
View on Facebook
Gift Shop Plus Winter 2024
Get one year of Gift Shop Plus in both print and digital editions for just $16.

Interested in reading the print edition of Gift Shop Plus?

Subscribe Today »

website development by deyo designs