Nov 19, 2008
Fiesta Debuts New Product at Toy Fair

(Vernon, Calif.) — February promises to be big fun at the New York International Toy Fair with the 2009 introductions from California-based lifestyle gift and plush toy maker Fiesta. These latest arrivals not only provide loads of cuddly soft interactive fun, but also promise hours of creative play and educational value.

Lazy Beans – were first introduced by Fiesta in the spring of 2004. Leopards panthers and monkeys, oh my! The line has grown in numbers, as well as popularity. There are 15 new jungle themed animals in this lazy zoo for 2009. The newest additions are sitting style animals available in 7.5″, 10″ or 12″. These sleepy-eyed, under-stuffed plush animals are cuddle-up cute and ultra-soft for lots of snuggle time fun. SRP: $8 to $20 each. Ages 3 and up!

Peek-A-Boo Plush – is a soft pillow and plush toy all in one. When it comes to plush toys, Fiesta understands that uniqueness and creativity count. Simply unzip the square pillow and turn it inside out to the stuffed animal! It is all one connected piece. Pull the animal out and zip it up, and the pillow becomes a stuffed animal. Unzip and put the animal back in and zip it up, and it becomes a pillow again. It’s just like turning a sock inside out! It is great fun to play peek-a-boo with your stuffed animal. Each animal is 18″ tall and the pillow form is 14″ by 11″. There are 12 animal styles in all. SRP: $20 each. Ages 3 and up!

Prehistoric Fun – Create your own dinosaur domain with Fiesta’s new Tyrannosaurus, Stegosaurus, Brachiosaurus and Triceratops. Paleontologists beware, these realistic stuffed animals look as though they could actually come to life. They are great for classroom demonstrations and bring the child back to the dark ages when dinosaurs walked the earth. They vary in size from 16″ to 41″. SRP: $16 to $ $80 each. Ages 3 and up!

Blanket Babies – Everyone knows the way to soothe a baby is to swaddle them in a blanket, and that is the concept behind Fiesta’s Blanket Babies, only there is one small difference. These babies are plush toy animal babies! There are twelve distinct styles in all. They are just so sweet, each wrapped it is own personal blanket. Each blanket is held secure by a plush snack item that is equally personal to the baby animal.

For example, the monkey’s blanket is secured by a banana, the elephant’s blanket is secured by a peanut, the giraffe’s blanket is secured by a small green branch with leaves, etc. Blanket Babies are 11″ in length. SRP: $14 each. Ages 3 and up!

All of Fiesta’s new lines will be sold at specialty gift and toy stores nationwide. New product is expected to be on store shelves by March 2009.

About Fiesta Toy

 Fiesta is a manufacturer of plush toys specializing in quality and innovation. The company designs and produces plush products and custom programs for a wide range of clients. Their client base includes some of the largest toy and gift retailers in America as well as zoos, aquariums, souvenir gift shops, amusement and entertainment venues, grocery and drug store chains, juvenile and specialty stores. To find out more about Fiesta Toy visit the company’s web site at http://www.fiestatoy.com



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