Aug 20, 2011

GaGa’s Workshop Kicks OffBy Fibre2Fashion.com

New York, NY – Barneys New York, the luxury specialty retailer, announced their Holiday 2011 campaign: GAGA’S WORKSHOP. A unique collaboration with Lady Gaga, the campaign brings together renowned creative talents including artists, Eli Sudbrack and Christophe Hamaide Pierson of Assume Vivid Astro Focus (AVAF), and Mugler Creative Director and Lady Gaga Fashion Director, Nicola Formichetti, to create Lady Gaga’s interpretation of the iconic Santa’s Workshop.

For the first time ever, Barneys New York will convert an entire floor of its Madison Avenue flagship in New York City into a dedicated space for the holiday initiative. Starting in mid-November, GAGA’S WORKSHOP will be brought to life throughout the fifth floor of the Men’s Store at the Madison Avenue flagship, and will also be supported in the store’s iconic Madison Avenue windows.

Working with the Barneys New York team under the direction of creative director Dennis Freedman, AVAF has designed the signature artwork for GAGA’S WORKSHOP, which will also be featured on special holiday shopping bags and packaging. Known for their visually spectacular and multimedia installations, AVAF’s work will be seen throughout GAGA’S WORKSHOP in the Madison Avenue flagship store, in the Madison Avenue windows, as well as through the various materials and products created in conjunction with this project.

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