Ganz and TCG Get Grumpy (Cat)
The world is getting “Grumpy”. In a deal with Grumpy Cat Ltd., Ganz and TCG have been granted the worldwide licensing rights to manufacture, distribute and market a line of consumer products bearing the likenesses of the social media feline sensation, Grumpy Cat™ and her brother, Pokey.
Under terms of the deal, TCG will create puzzles and novelty plush toys for the mass market and Ganz will create a full line of gift items and plush.
“Grumpy Cat and Pokey have become social media sensations over the past year and the two are a natural fit for consumer products,” says Michael Albert, President& CEO of TCG. “We’re excited to bring Grumpy Cat and Pokey from the computer screen to fans around the world.”
“Our reputation as designers and creators of quality plush reassured Grumpy Cat’s owner that we would capture the essence of this one-of-a-kind cat”, noted Howard Ganz, President of Ganz. “Our decades of experience in the gift industry meant we could act quickly when presented with the opportunity to work with Grumpy Cat Ltd. We couldn’t be Grumpier!”
Products are expected to hit retail shelves starting in 4th quarter of 2013.
About Grumpy Cat
Internationally famous for her pessimistic yet hilarious photo memes and viral videos, Grumpy Cat has a rabid fan base that includes over one million Facebook fans, and wide appeal across social media. Grumpy Cat has also taken the real world by storm with a movie deal, a book on the New York Times bestseller list, a branded coffee drink, and an expanding line of merchandise, making Grumpy one of the biggest cat celebrities of all time.
Ganz has been a leader in providing outstanding quality and well-priced gifts worldwide for over 60 years. Ganz takes pride in offering a full range of products that reflect the trends of the industry for everyday gifts as well as for every season. The company’s diverse product line is sold through one of the largest and best trained sales forces in the industry. Ganz created Webkinz® pets and Webkinz World™, the first web-enabled toy and kids’ virtual world. Corporate headquarters are located in Toronto, Canada, with U.S. offices in Atlanta and Los Angeles.
TCG is a privately held toy company headquartered in Toronto, Canada. The company began in 1998 with a focus on quality puzzles and games with the well known SURE-LOX® brand. As a manufacturer, TCG offers a variety of products for the whole family including puzzles, games, activities, and room décor – “THE BEST IN FUN.” Most recently, TCG was granted the license to bring iconic Fisher-Price® games back to the market with innovative game play and technology, TCG utilizes a consumer driven approach to innovation along with the best materials and processes to offer outstanding product quality at great prices in over 30 countries.