Nov 23, 2007
Gift cards growing in popularityBy David FlaumCommercialAppeal.com

Got an idea what will be the most popular holiday gift? Computer? iPod? Elmo doll? Jewels? Bicycle?

Try a gift card.

For the fourth straight year, gift cards are expected to be the top gift purchase, with 69 percent of consumers surveyed by Deloitte Services USA planning to buy them. Consumer Reports puts the figure at about 60 percent.

The number per shopper will be up, too: an average of 5.5 cards, compared with the 4.6 cards givers planned to buy last year, Deloitte said.

That helps shoppers and merchants, experts said.

“The whole gift card process extends the holiday season,” said David Herskovits, consumer business partner with Deloitte Services.

Read complete article.

Social Connections

👀Guess who else is speaking!We can't wait to hear from our guest speakers at The Garden Center Show, presented by Lawn & Garden Retailer - L&GR, happening Aug. 6-7 in Rosemont, IL. Are you attending? And did we mention registration is FREE?! Hear from these guest speakers:📣 Sarah Schwartz: Editor-in-Chief of Stationery Trends magazine and Host of The Paper Fold podcast📣 Lawson Thalmann: Vice President and Chief Technology Officer at Chalet Nursery 📣 Allison McKenzie: Creative Director for Great American Media Services and SmartSolutions 📣 Kim Baker: COO & CMO for Great American Media Services and SmartSolutions🔗 Register for FREE: LGRMag.com/GCSRegister🌐 Learn more: www.gardencentershow.com🚌 Bus tour info: lgrmag.com/LGRBusTour#GCS24 #GardenCenterShow #GardenEvents #InPersonEvent #Networking #RetailStrategies #SpecialtyRetailers #GardenCenter #Conference #speaker ... See MoreSee Less

Video

View on Facebook