Aug 6, 2012

Gift Products Needed for Holiday, Valentines, Wedding, Eco, Housewares and Baby/Kids/Toy Gift Guides

A recession-busting “do it yourself” marketing tool called Consumer Product Events (www.ConsumerProductEvents.com) is looking for interesting gift products to be considered to meet a top publicist’s little black book of reporters who need products for their annual holiday, Valentine’s Day, wedding, eco, garden & housewares, pink (breast cancer awareness) and baby / kids / toys gift guides. “Speed dating for products and press,” this is a very exclusive opportunity to meet 30-50 reporters in 1 day and get your product into magazines, in blogs and on TV – for free. Exhibitors will meet and get the press list for reporters who range from Vanity Fair, People, Oprah magazine, About.com, Good Housekeeping, Women’s Day, Fast Company, Fox & Friends, Huffington Post, CBS Early show, Marie Claire, Parents, American Baby, Maxim, Mr. Gadget, Essence, EXTRA, Elle, National Enquirer, New York Post and many others. Publicists never share their contacts with their paying clients (or even each other), but Consumer Product Events provides direct access to the reporters who could make or break a business and provide hundreds of thousands of dollars in “do it yourself” publicity. Product submissions are now being accepted by clicking here or calling 310.317.1543.

Tables are booked in advance and events are very small and exclusive, the schedule includes:

Baby / Kids / Toys Gear
September 19, 2012
New York City

Valentine’s Day Gifts
October 17, 2012
New York City

Brides, Grooms & Gifts
January 23, 2013
Los Angeles

Eco, Sustainable & Green Products
March 9, 2013
Anaheim during the Natural Products Expo

House & Garden Products
May 2-5, 2013
Las Vegas during @ The National Hardware Show

Pink & Beyond: Products for a Cause
June 26, 2013
New York

“Publicists never give away their contacts, even to their clients who pay them $5-$10,000 a month,” said Consumer Product Events Founder, product PR maven and author of thePR Handbook for Entrepreneurs, Alyson Dutch, “Publicists don’t even share contacts amongst themselves – but we give them to product companies and teach them how to do their own publicity.”

In a trade show format, each exhibitor is introduced to reporters who are gathering products and entrepreneurial stories for their annual gift guides” For less than .039% – .14% of what a company would spend on a typical annual PR agency retainer, exhibitors receive face to face meetings, a vetted press list and even photos of their product they can use for any marketing. All exhibitors are also included in a press release that goes out to 1500 reporters in the US who need products for their gift guides.

Consumer Product Events is the brainchild of Alyson Dutch, one of the nation’s top consumer product PR mavens, author of the PR Handbook for Entrepreneurs (www.PRHandbookForEntrepreneurs.com), creator of the PR Bootcamp for Entrepreneurs audio series (“http://prbootcampforentrepreneurs.viprespond.com/newyearsspecial, and mentor for the Small Business Association’s SCORE program, Alyson Dutch. She is the publicist credited with doubling the revenues of natural nutrition bar company, ThinkProducts, launching the “Starbucks of green tea,” Tokyo Coca Cola’s Green Tea Terrace, Swatch, Champagne Mumm, Mrs. Fields Cookies, Metabolife and entrepreneurial startups that range from basketball shoes that prevent ankle sprains to bras that eliminate visible bra lines. Consumer Product Events (www.consumerproductevents.com) connects consumer packaged goods with the press who are looking to report about them. Showcasing product with Consumer Product Events can save more than 95% of a yearlong PR budget. The most highly targeted PR investment available, CPE events cover over 15 industry categories and expose products to the most influential reporters in just one day.