Oct 22, 2013

Holiday Shoppers Avidly Support Small Businesses: SurveyBy CIOL.com

St Paul, MN – With the holiday season close at hand, the results of a new survey show that 35 percent of consumers plan to shop at local, small businesses this year, compared to 27 percent in 2012.

Ninety-five percent of the survey respondents said it is important to support small businesses. When asked why they planned to shop at local merchants, the top responses were: “important to support local businesses” (57 percent), “unique merchandise” (49 percent), “personalized service” (39 percent) and “good prices” (25 percent).

The Deluxe Annual Holiday Shopping Survey asked more than 1,000 consumers nationwide about their holiday shopping plans, priorities and opinions. The survey was commissioned by the Deluxe Corporation, provider of marketing services and business products for small businesses.

Read complete article »