Feb 6, 2009

Illume Introduces Happiology

Minneapolis, Minn. – Illume is thrilled to introduce its much-anticipated natural body care and home fragrance line: Happiology. Friendly, vibrant and optimistic: that’s the philosophy of Happiology. Positive energy infused with the best natural and organic ingredients available. Fragrances Bamboo & Agave, Sunshower and Yuzu Mint are formulated to make you happy!

Bamboo + Agave: blue bamboo, agave leaves, fig and lotus flower are energized with Mexican lime, cucumber and natural lemon oil

Sunshower: an uplifting bouquet of sparkling bergamot, dewy moss and white lilies

Yuzu Mint: an invigorating fusion of fresh grapefruit, yuzu, eucalyptus, spearmint and peppermint are soothed by a hint of vanilla

“Happiology was born out of my own personal goal to surround myself with positive people and positive energy,” comments Liz Barrere, VP of Product Development and Marketing at Illume. “Whether you burn the candle or smell the perfume on your wrist, you cannot help but feel energized and positive. It is so timely for the many of us who want this life to be a happy one during a challenging time.”

HAPPY BODY
Happiology body products feature an ultra-moisturizing body butter made with exotic Illipe and cocoa butters, an enlivening body wash created with naturally derived cleansers, and a stimulating rollerball perfume. Happiology body products contain certified organic plant extracts and essential oils, and are thoughtfully developed to be free from parabens and artificial colorants. Our products contain no animal products and have never been tested on animals. All packaging is recyclable and phthalate-free. Now there’s a reason to be happy!

HAPPY HOME
Happiology filled candles are crafted from Illume’s exclusive 100% natural soy, palm and beeswax blend with no artificial colorants for a clean and happy burn. All candles contain lead-free wicks and essential oils. Happiology packaging is recyclable, while our tins and hand-blown glass are re-usable. Happiology room diffusers are water-based, blended with essential oils and VOC-compliant. Each Happiology fragrance is offered in gorgeous hand-blown glass and diffuser, re-usable tin and demi-glass, and variety of pillar sizes.

Illume is known for its vibrant home fragrances which have a loyal celebrity following including Madonna, Will Smith, Charlize Theron, Colin Farrell and Christina Aguilera. Illume can be found online at www.illumecandles.com and in more than 4,500 specialty retail and department stores internationally, including Bloomingdale’s and Anthropologie.