Iowa-Based Heritage Lace Launching New Downton Abbey Home Décor Collection
Heritage Lace has obtained the licensing rights for an extensive line of well-crafted home décor and textiles associated with the award-winning PBS series Downton Abbey. The collection is based on items that might have been found in Downton Abbey, the fictional Yorkshire country estate at the center of the successful PBS Masterpiece Theatre show. The Heritage Lace collection captures the color, texture and tactile appeal of fine laces, sheers, linens, velvets, burlap, natural wovens and embroideries that would be right at home in Highclere Castle – and fit right in with modern tastes and sensibilities.
“Our Downton Abbey collections are inspired by the rich cast of characters – both upstairs and down. Whether you lean towards ‘fancy & refined’ or ‘clean & simple’ the 2014 Downton Abbey product line is fun, fresh and certainly relevant to today’s interiors,” says Heritage Lace Co-CEO, Daniel De Cook.
The Downton Abbey products focus on the characters and their particular station in life, much like the “upstairs – downstairs” plotlines that take place on the show. The variety of products will reflect both the practical items crafted for today’s homes, as well as luxury items designed for everyday living.
“Upstairs” characters Lady Mary, Dowager Countess of Grantham and Lady Cora’s collections focus on fine textiles, ladies accessories and linens and other high-quality items. The “Downstairs” collections named after characters Mrs. Hughes and Mrs. Patmore reflect the authenticity, integrity and utility typified by their roles on the show. Those collections include more practical items such as kitchen towels, placemats and fabric baskets. A bit of whimsy finds its way into many collections, as well as the Downton Abbey gifts collection that features iconic symbols such as the Abbey, the Union Jack and the Downton Abbey “DA” family crest.
The product line has already been previewed by Heritage Lace representatives from the U.S. and Canada and will make a formal splash at AmericasMart in Atlanta, Georgia, in early January. All collections will be available for purchase online beginning February 1, 2014. Dealers will start to retail the merchandise in early March, 2014.
About Heritage Lace
Heritage Lace is a premier manufacturer and seller of textiles and high-end specialty products. Our versatile and timeless pieces are American made and available for purchase through our representatives and dealers, as well as on our website. For more information, visit www.heritageretailers.com or find us on Facebook, Twitter or Pinterest.
About Downton Abbey
Downton Abbey is a Primetime EmmyTM and Golden GlobeTM award-winning British television series produced by Carnival Films, a division of NBCUniversal International Television Production. The popular period drama is screened in the U.S. on PBS/MASTERPIECE and is transmitted to more than 200 other territories around the world. Downton Abbey’s audience continues to grow each year: the third season drew 24 million U.S. viewers and its season finale earned an 8.1 rating to top everything else on broadcast or cable television that night (February 17, 2013). Downton Abbey is set to return to PBS with the Season 4 premiere on January 5, 2014.